70% of marketers have no empathy for customers. We have a delusion that we’re good at it. Here’s how you can master empathy in your marketing campaigns: 1/ Make active listening a priority. Talk to customers every week. Observe them every week. Listen to learn rather than listen to react. 2/ Share their feelings. What …
Celonis, a $2.5 billion, used unconventional marketing tactics like sending 1,500 handwritten letters to win over big customers. Isn’t it a 19th-century marketing tactic? So, I tried their tactics to break the clutter & grow faster. Here’s what I’ve learned. Story for you – Listen here My Story About Direct Mail Marketing (Lessons) Backstory, …
How to Leverage Direct Mail Marketing for Your Brand (Stories & Examples) Read More »
Writing blogs that actually get read & go viral is really difficult. But not rocket science. Here’s how to do it right. Let’s take the example of the Hustle here. They have more than 1.5mn readers who look forward to their content every week. 1/ Your goal is to make people FEEL. If they FEEL, …
How to Write Blogs That Really Go Viral (Learn from the Hustle) Read More »
“Good artists copy, great artists steal” by Pablo Picasso. So, this post is all about stealing from Gong’s marketing, and their mindset to level up. Disclaimer: This blogpost is self-initiated. I’m not associated with Gong at all, and they have not paid me to do this. I just admire them from far away. I haven’t …
Why SaaS Marketers Need To Pay Attention To Gong’s Marketing To Level Up Read More »
Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition. Instagram Reels seeks to compete head-to-head with the popular video-sharing platform TikTok. Users can create 15-second videos to share with their followers or to publish on the Explore page. If you’d …
The Ultimate Guide to Use Instagram Reels To Get More Followers Organically Read More »
Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption of your product can be executed in a couple of different ways, through different channels like: Inside …
Using Facebook retargeting to increase conversion and feature adoption Read More »
Scientific Advertising is one the classic books by Claud Hopkins. It’s very popular and I loved it. Hence, I wanted to summarize the book for the folks who’re looking for it. Just Salesmanship Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual …
Book Summary: The Scientific Advertising by Claude Hopkins Read More »
As a SaaS company, content marketing and SEO should be central to your marketing strategy. If your site does not appear on the first page of Google search results for your chosen keywords, you’ll be missing out on valuable traffic from prospective customers.
This article is the story of how not to use chatbots for marketing, what we learned from it, and how do we convert over 7% of our content readers into hot leads and later into customers.
we’re now converting over 50% of our webinar attendees (who are our trial customers) into paying ones, improving our trial-to-paid conversions by over 4%, and reducing our churn by 2% as well.
© Copyright 2021 Shad Venture UG | All rights reserved.
