Aazar Shad

Using Facebook retargeting to increase conversion and feature adoption

Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption of your product can be executed in a couple of different ways, through different channels like: Inside …

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Book Summary: The Scientific Advertising by Claude Hopkins

Scientific Advertising is one the classic books by Claud Hopkins. It’s a very popular and I loved it. Hence, I wanted to summarize the book for the folks who’re looking for it. Just Salesmanship Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable pr unprofitable according to its actual …

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How we organized a Virtual Summit for 2200+ people on a budget of less than $199 [step-by-step playbook]

Thinking of organising your first virtual summit to build brand awareness in your niche and collect leads? Here’s how we organised a Virtual Summit for a whopping 2200 (!) participants – how we did it step by step, which tools we used to host it, how we promoted it, and finally – what has worked …

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6 Proven Hacks That Will Definitely Boost Your In-App Conversions & Retention Rates

83% activation rate, 45% free trial conversion rate. I figured out how to boost in-app conversion and retention rates. Keep reading to know the story and hacks below. But should you listen to me anyway? Yes, and here’s why: I myself have been a founder of a company twice now. I’m currently the Head of …

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