Aazar Shad

Canva featured image

How Canva Grew To Become a $40Bn Giant Gorilla? [Revenue Growth Strategy & Tactics]

That was the question I had when I was looking at inspiring B2C SaaS companies. This is the first part of the two series about Canva’s growth. Two Teenagers pitched 100+ VCs with no success. Instead, they bootstrapped their startup to millions in profits until VCs came calling. The crazy part? Today the company is …

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Direct Mail

How to Leverage Direct Mail Marketing for Your Brand (Stories & Examples)

Celonis, a $2.5 billion, used unconventional marketing tactics like sending 1,500 handwritten letters to win over big customers. Isn’t it a 19th-century marketing tactic? So, I tried their tactics to break the clutter & grow faster. Here’s what I’ve learned. Story for you – Listen here My Story About Direct Mail Marketing (Lessons)   Backstory, …

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Aziz Ansari 1

Why SaaS Marketers Need To Pay Attention To Gong’s Marketing To Level Up

“Good artists copy, great artists steal”  by Pablo Picasso. So, this post is all about stealing from Gong’s marketing, and their mindset to level up. Disclaimer: This blogpost is self-initiated. I’m not associated with Gong at all, and they have not paid me to do this. I just admire them from far away. I haven’t …

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how to use instagram reels

The Ultimate Guide to Use Instagram Reels To Get More Followers Organically

Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition.  Instagram Reels seeks to compete head-to-head with the popular video-sharing platform TikTok. Users can create 15-second videos to share with their followers or to publish on the Explore page.  If you’d …

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Facebook Ad Targeting

Using Facebook retargeting to increase conversion and feature adoption

Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption of your product can be executed in a couple of different ways, through different channels like: Inside …

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Scientific-Advertising

Book Summary: The Scientific Advertising by Claude Hopkins

Scientific Advertising is one the classic books by Claud Hopkins. It’s very popular and I loved it. Hence, I wanted to summarize the book for the folks who’re looking for it. 1- Just Salesmanship   Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its …

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