“Good artists copy, great artists steal” by Pablo Picasso. So, this post is all about stealing from Gong’s marketing, and their mindset to level up. Disclaimer: This blogpost is self-initiated. I’m not associated with Gong at all, and they have not paid me to do this. I just admire them from far away. I haven’t …
Why SaaS Marketers Need To Pay Attention To Gong’s Marketing To Level Up Read More »
Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition. Instagram Reels seeks to compete head-to-head with the popular video-sharing platform TikTok. Users can create 15-second videos to share with their followers or to publish on the Explore page. If you’d …
The Ultimate Guide to Use Instagram Reels To Get More Followers Organically Read More »
Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption of your product can be executed in a couple of different ways, through different channels like: Inside …
Using Facebook retargeting to increase conversion and feature adoption Read More »
Scientific Advertising is one the classic books by Claud Hopkins. It’s a very popular and I loved it. Hence, I wanted to summarize the book for the folks who’re looking for it. Just Salesmanship Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual …
Book Summary: The Scientific Advertising by Claude Hopkins Read More »
As a SaaS company, content marketing and SEO should be central to your marketing strategy. If your site does not appear on the first page of Google search results for your chosen keywords, you’ll be missing out on valuable traffic from prospective customers.
This article is the story of how not to use chatbots for marketing, what we learned from it, and how do we convert over 7% of our content readers into hot leads and later into customers.
we’re now converting over 50% of our webinar attendees (who are our trial customers) into paying ones, improving our trial-to-paid conversions by over 4%, and reducing our churn by 2% as well.
Thinking of organising your first virtual summit to build brand awareness in your niche and collect leads? Here’s how we organised a Virtual Summit for a whopping 2200 (!) participants – how we did it step by step, which tools we used to host it, how we promoted it, and finally – what has worked …
You may be wondering now – what the heck is proactive and reactive onboarding? Well, the reason why you haven’t heard those terms before is probably that I’ve just invented them. Find out more..
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