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Aazar Shad

How to Leverage Direct Mail Marketing for Your Brand (Stories & Examples)

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Celonis, a $2.5 billion, used unconventional marketing tactics like sending 1,500 handwritten letters to win over big customers. Isn’t it a 19th-century marketing tactic? So, I tried their tactics to break the clutter & grow faster. Here’s what I’ve learned. Story for you – Listen here My Story About Direct Mail Marketing (Lessons)   Backstory, …

How to Leverage Direct Mail Marketing for Your Brand (Stories & Examples) Read More »

Why SaaS Marketers Need To Pay Attention To Gong’s Marketing To Level Up

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“Good artists copy, great artists steal”  by Pablo Picasso. So, this post is all about stealing from Gong’s marketing, and their mindset to level up. Disclaimer: This blogpost is self-initiated. I’m not associated with Gong at all, and they have not paid me to do this. I just admire them from far away. I haven’t …

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how to use instagram reels

The Ultimate Guide to Use Instagram Reels To Get More Followers Organically

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Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition.  Instagram Reels seeks to compete head-to-head with the popular video-sharing platform TikTok. Users can create 15-second videos to share with their followers or to publish on the Explore page.  If you’d …

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Using Facebook retargeting to increase conversion and feature adoption

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Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption of your product can be executed in a couple of different ways, through different channels like: Inside …

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Book Summary: The Scientific Advertising by Claude Hopkins

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Scientific Advertising is one the classic books by Claud Hopkins. It’s very popular and I loved it. Hence, I wanted to summarize the book for the folks who’re looking for it. Just Salesmanship   Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual …

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How we organized a Virtual Summit for 2200+ people on a budget of less than $199 [step-by-step playbook]

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Thinking of organising your first virtual summit to build brand awareness in your niche and collect leads? Here’s how we organised a Virtual Summit for a whopping 2200 (!) participants – how we did it step by step, which tools we used to host it, how we promoted it, and finally – what has worked …

How we organized a Virtual Summit for 2200+ people on a budget of less than $199 [step-by-step playbook] Read More »

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I’m a growth marketer, and I love growing SaaS businesses sustainably. 

Contact: aazar@aazarshad.com

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