Blogs
Thoughts about SaaS, Startups, and Growth Marketing
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Using Facebook retargeting to increase conversion and feature adoption
Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your
Book Summary: The Scientific Advertising by Claude Hopkins
Scientific Advertising is one the classic books by Claud Hopkins. It’s a very popular and I loved it. Hence, I wanted to summarize the book
An Insider’s Guide to Scaling Your Guest Post Outreach as a SaaS Company
As a SaaS company, content marketing and SEO should be central to your marketing strategy. If your site does not appear on the first page of Google search results for your chosen keywords, you’ll be missing out on valuable traffic from prospective customers.
How to Use Chatbots for Business Marketing & Conversion
This article is the story of how not to use chatbots for marketing, what we learned from it, and how do we convert over 7% of our content readers into hot leads and later into customers.
How to Use Webinars to Improve Trial-to-Paid Conversions
we’re now converting over 50% of our webinar attendees (who are our trial customers) into paying ones, improving our trial-to-paid conversions by over 4%, and reducing our churn by 2% as well.
How we organized a Virtual Summit for 2200+ people on a budget of less than $199 [step-by-step playbook]
Thinking of organising your first virtual summit to build brand awareness in your niche and collect leads? Here’s how we organised a Virtual Summit for