Growth Marketing

Oura vs Whoop vs Fitbit

The Paid Social Performance Battle – Oura Ring vs Whoop vs Fitbit

So, before going further, let us understand what these brands do and why I picked them in fitness and health tracking. They have similar jobs to be done, and the costs are also very similar. Our Ring:  The Oura Ring uses body temperature, blood oxygen levels, heart rate and heart rate variability, and breathing rate …

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MasterClass vs Studio

MasterClass vs Studio – Who Nailed Paid Social Ads?

MasterClass: MasterClass offers online classes created for students of all skill levels. Our instructors are the best in the world. Studio: Studio creates hands-on classes with the world’s best creators. The Positioning Both are similar products – one focuses on content with celebrities and the other on creators. The other difference is that Studio focuses on …

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Canva featured image

How Canva Grew To Become a $40Bn Giant Gorilla? [Revenue Growth Strategy & Tactics]

That was the question I had when I was looking at inspiring B2C SaaS companies. This is the first part of the two series about Canva’s growth. Two Teenagers pitched 100+ VCs with no success. Instead, they bootstrapped their startup to millions in profits until VCs came calling. The crazy part? Today the company is …

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Direct Mail

How to Leverage Direct Mail Marketing for Your Brand (Stories & Examples)

Celonis, a $2.5 billion, used unconventional marketing tactics like sending 1,500 handwritten letters to win over big customers. Isn’t it a 19th-century marketing tactic? So, I tried their tactics to break the clutter & grow faster. Here’s what I’ve learned. Story for you – Listen here My Story About Direct Mail Marketing (Lessons)   Backstory, …

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how to use instagram reels

The Ultimate Guide to Use Instagram Reels To Get More Followers Organically

Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition.  Instagram Reels seeks to compete head-to-head with the popular video-sharing platform TikTok. Users can create 15-second videos to share with their followers or to publish on the Explore page.  If you’d …

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Facebook Ad Targeting

Using Facebook retargeting to increase conversion and feature adoption

Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption of your product can be executed in a couple of different ways, through different channels like: Inside …

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