So, before going further, let us understand what these brands do and why I picked them in fitness and health tracking. They have similar jobs to be done, and the costs are also very similar. Our Ring: The Oura Ring uses body temperature, blood oxygen levels, heart rate and heart rate variability, and breathing rate …
The Paid Social Performance Battle – Oura Ring vs Whoop vs Fitbit Read More »
MasterClass: MasterClass offers online classes created for students of all skill levels. Our instructors are the best in the world. Studio: Studio creates hands-on classes with the world’s best creators. The Positioning Both are similar products – one focuses on content with celebrities and the other on creators. The other difference is that Studio focuses on …
MasterClass vs Studio – Who Nailed Paid Social Ads? Read More »
That was the question I had when I was looking at inspiring B2C SaaS companies. This is the first part of the two series about Canva’s growth. Two Teenagers pitched 100+ VCs with no success. Instead, they bootstrapped their startup to millions in profits until VCs came calling. The crazy part? Today the company is …
How Canva Grew To Become a $40Bn Giant Gorilla? [Revenue Growth Strategy & Tactics] Read More »
Intention Setting Why are we writing this blog piece? Which 1 main keyword are we targeting for this article? 🤔 What is the Call to Action we have in mind? If not demo booking – would it be newsletter sign up? Writing The Piece 0. Content & Copy Checklist [ ] Is the Headline …
70% of marketers have no empathy for customers. We have a delusion that we’re good at it. Here’s how you can master empathy in your marketing campaigns: 1/ Make active listening a priority. Talk to customers every week. Observe them every week. Listen to learn rather than listen to react. 2/ Share their feelings. What …
Celonis, a $2.5 billion, used unconventional marketing tactics like sending 1,500 handwritten letters to win over big customers. Isn’t it a 19th-century marketing tactic? So, I tried their tactics to break the clutter & grow faster. Here’s what I’ve learned. Story for you – Listen here My Story About Direct Mail Marketing (Lessons) Backstory, …
How to Leverage Direct Mail Marketing for Your Brand (Stories & Examples) Read More »
Writing blogs that actually get read & go viral is really difficult. But not rocket science. Here’s how to do it right. Let’s take the example of the Hustle here. They have more than 1.5mn readers who look forward to their content every week. 1/ Your goal is to make people FEEL. If they FEEL, …
How to Write Blogs That Really Go Viral (Learn from the Hustle) Read More »
Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition. Instagram Reels seeks to compete head-to-head with the popular video-sharing platform TikTok. Users can create 15-second videos to share with their followers or to publish on the Explore page. If you’d …
The Ultimate Guide to Use Instagram Reels To Get More Followers Organically Read More »
Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption of your product can be executed in a couple of different ways, through different channels like: Inside …
Using Facebook retargeting to increase conversion and feature adoption Read More »
This article is the story of how not to use chatbots for marketing, what we learned from it, and how do we convert over 7% of our content readers into hot leads and later into customers.
I’m a T-shaped growth marketer with a heavy focus on paid social advertising & strategy.
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