Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition.
Instagram Reels seeks to compete head-to-head with the popular video-sharing platform TikTok. Users can create 15-second videos to share with their followers or to publish on the Explore page.
If you’d like to learn more about how your business can take advantage of Instagram Reels, keep reading.
What Is Instagram Reels?
Instagram was created in 2010 as a platform for sharing photographs directly from a smartphone. Users were encouraged to capture images with their smartphone cameras and instantly upload them to the platform, making their photos visible to their contacts and followers. Although it wasn’t uncommon for users to edit photos before uploading them.
And at the time, mobile video was less convenient and less common.
In 2016, TikTok came on the scene and garnered publicity for its video-sharing capabilities. Teens and young people adopted TikTok for much of their online video-sharing needs. In contrast to YouTube, the largest video-sharing website in the world, TikTok specialized in short, whimsical videos without a lot of search value or informative content.
Four years later, Instagram introduced Reels, a rival to TikTok but also a unique product in its own right.
While TikTok has dominated the market for silly, nonsensical videos shared between high school and college students, Instagram has a much larger and more diverse user base. Within a month of Instagram’s rollout of Reels, many well-known brands have used it to raise their visibility among Instagram’s 1 billion users.
Instagram Reels offers unlimited online marketing potential for business owners.
It’s a free service that is designed to produce viral videos as frequently as possible, so savvy marketers can use it to their advantage while also still leveraging the ability to schedule Instagram posts. The biggest challenge for marketers using Reels is creating authentic content that will appeal to Instagram’s user base. Once your content has been created, managing video reels on your Instagram page is easy.
How Can Instagram Reels Help You Increase Your Followers?
A viral video in any niche can attract thousands of new followers. Viral video has even spawned accounts that simply re-upload viral videos.
There are many popular social media accounts that do nothing but re-upload viral posts. Many of these accounts are linked to blogs that promote products in a certain niche, such as basketball, Labrador Retrievers or vape pens.
While there isn’t a sure-fire way to make a video go viral, one good strategy is to upload as many potentially viral videos each day as possible.
Instagram Reels makes that strategy easier and more efficient. Not only is Reels designed for viral exposure, but it integrates perfectly with Instagram’s Explore feature, making it available for playback among general users.
The temptation to treat Reels like free commercial airtime is strong, but that would be a mistake.
Instead, you can increase your followers organically by uploading useful, informative and entertaining clips no longer than 15 seconds in length. While this limitation may seem extreme at first, it’s really an advantage for online marketers creating a branding campaign.
Can It Help You Market Your Business’s Products?
When it comes to increasing awareness about a product or service, Instagram Reels also has you covered. Individual reels can be uploaded in a series of videos with no limit on the total number. The serial upload feature is a major advantage for marketers looking to move products on a separate website.
As with traditional advertising on Instagram, videos should point users in the direction of an external landing page or sales funnel. With skillful use of storytelling and videography, online marketers can make full use of these 15-second video clips to raise awareness of their products and convert viewers into customers.
The key to using Reels to promote a brand or online business is to work within the limitations of the 15-second format and to also ensure the use of relevant hashtags.
Depending on your type of business and how big of a following you have, the results could be interesting. For established brands, the best strategy is to use Reels to entertain people and bring new users into your customer base.
Less well-known companies should concentrate on producing highly informative how-to or explainer videos that go above and beyond viewer expectations. Popular video content can go a long way toward spreading awareness of your website.
Better Brand Visibility with Instagram Reels
A viral video can launch an online brand into the realm of major public recognition almost overnight. Immediately after Instagram Reels was introduced to users across the platform, the race was on to use Reels to boost brand visibility and gain an organic following. Savvy online marketers have found a way to use these popular video-sharing platforms to spread the word about their products and services.
While it has always been possible to share videos on Instagram, the introduction of Reels dramatically increases the number of eyes viewing each video. In the past, Instagram limited the length of video uploads to 60 seconds, keeping the site in line with its original theme of communicating through telegrams.
Now with the shorter video length and serial upload feature, it’s much easier to produce highly targeted videos that behave exactly like 15-second ads on Instagram. The challenge is to upload 15-second videos that spread brand awareness without coming across as inauthentic or spammy.
Leveraging Your Existing Followers
The ideal situation is to have an existing follower base from which to leverage an audience for your video reels. In this case, the usual rules of social media etiquette apply. Your followers should be treated with care to avoid offending them with excessive posts.
However, they will reward you for uploading high-quality content by giving your videos positive feedback, likes and shares. Your audience will grow organically, and you will spread awareness about your brand in the best possible way.
As your videos remain available to watch on Instagram, a constant stream of traffic will cross by your channel. You’ll be poised to divert that stream toward your landing page or sales funnel.
Whether you want to convert sales or raise awareness about your company, your video reels will continue to help you accomplish your goals for many years. A 10-year-old video could send traffic to your Instagram profile page just as easily as a new video. As new followers land on your page, many of them will click through to your blog or website. Others will simply remember your video and find your site later in a Google search.
Is Your Business Ready to Use Instagram Reels?
Using Instagram Reels couldn’t be easier, but there are a few pieces of equipment you may need to produce captivating, high-quality videos. For example, you could use a tool such as Write-on Video for editing your video content.