I’m Aazar Ali Shad
I’m a growth marketing consultant and I help SaaS companies get sustainable growth.
Head of Growth
@Userpilot
My Story
I started as a field salesman and then inside sales, and now growth marketing – I focus on Acquisition, Activation, Revenue, Retention and Referral.
I’ve been fortunate enough to work with several SaaS companies to grow their business with SEO, Paid Ads, Content Marketing, Onboarding & Activation & Sales (Revenue).
What I am currently working on
I am the Head of Growth at Userpilot. My job is to make the revenue numbers go up steadily and to the right through marketing, sales, and retention strategies.
Userpilot is a Product Growth Platform for every stage of the user journey. We’re helping 300+ product teams increase product adoption, feature engagement and retention through in-app growth experiments.
How I can help
Reach out if you’re looking for any of these
Content & SEO
- I’ve grown SaaS companies’ search traffic from 0 to 20,000 monthly visitors.
- Content Marketing - I write blogs that can help you convert more visitors.
- SEO Audit & Content Strategy Planning.
Sales-as-a-Service
- Sales has always been my favorite thing to do. I could be your SDR & AE and build your sales process & the team
- Working on your sales tech stack
- Creating an outbound sales process such as cold outreach and SDR setup
Growth Marketing
- Auditing your business first and then finding levers to help you grow from 0 to 3X to 10X
- Figuring out key channels and doubling down your websit visitors, MQLs, PQLs, and SQLs
- Fixing and improving AARRR metrics
Testimonials
I've previously worked various founders to personally help them grow faster sustainably.
My Podcast
Growth Marketing Stories
This podcast is about sustainable growth marketing stories, where we go on a journey to explore how growth marketers are moving their business needle and to get inspired.
Blogs
Using Facebook retargeting to increase conversion and feature adoption
Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your
Book Summary: The Scientific Advertising by Claude Hopkins
Scientific Advertising is one the classic books by Claud Hopkins. It’s a very popular and I loved it. Hence, I wanted to summarize the book
An Insider’s Guide to Scaling Your Guest Post Outreach as a SaaS Company
As a SaaS company, content marketing and SEO should be central to your marketing strategy. If your site does not appear on the first page of Google search results for your chosen keywords, you’ll be missing out on valuable traffic from prospective customers.
How to Use Chatbots for Business Marketing & Conversion
This article is the story of how not to use chatbots for marketing, what we learned from it, and how do we convert over 7% of our content readers into hot leads and later into customers.
How to Use Webinars to Improve Trial-to-Paid Conversions
we’re now converting over 50% of our webinar attendees (who are our trial customers) into paying ones, improving our trial-to-paid conversions by over 4%, and reducing our churn by 2% as well.
How we organized a Virtual Summit for 2200+ people on a budget of less than $199 [step-by-step playbook]
Thinking of organising your first virtual summit to build brand awareness in your niche and collect leads? Here’s how we organised a Virtual Summit for
