I’m Aazar Ali Shad

I’m a growth marketing consultant and I help SaaS companies get sustainable growth.

Head of Growth


My Story

I started as a field salesman and then inside sales, and now growth marketing – I focus on Acquisition, Activation, Revenue, Retention and Referral.

I’ve been fortunate enough to work with several SaaS companies to grow their business with SEO, Paid Ads, Content Marketing, Onboarding & Activation & Sales (Revenue).

What I am currently working on

I am the Head of Growth at Userpilot. My job is to make the revenue numbers go up steadily and to the right through marketing, sales, and retention strategies.

Userpilot is a Product Growth Platform for every stage of the user journey. We’re helping 300+ product teams increase product adoption, feature engagement and retention through in-app growth experiments. 

How I can help

Reach out if you’re looking for any of these

Content & SEO

  • I’ve grown SaaS companies’ search traffic from 0 to 20,000 monthly visitors.

  • Content Marketing - I write blogs that can help you convert more visitors.

  • SEO Audit & Content Strategy Planning.


  • Sales has always been my favorite thing to do. I could be your SDR & AE and build your sales process & the team
  • Working on your sales tech stack
  • Creating an outbound sales process such as cold outreach and SDR setup

Growth Marketing

  • Auditing your business first and then finding levers to help you grow from 0 to 3X to 10X
  • Figuring out key channels and doubling down your websit visitors, MQLs, PQLs, and SQLs
  • Fixing and improving AARRR metrics


I've previously worked various founders to personally help them grow faster sustainably.

My Podcast

Growth Marketing Stories

This podcast is about sustainable growth marketing stories, where we go on a journey to explore how growth marketers are moving their business needle and to get inspired.