How to Build Empathy As a Marketer
70% of marketers have no empathy for customers. We have a delusion that we’re good at it. Here’s how you can master empathy in your
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"Haven’t thought about it that way about growth marketing. It gives me different perspectives & learning to improve myself as a growth marketer."
Lucas Clemens
Growth Marketer
Story so far...
I started as a field salesman and then inside sales, and now growth marketing – I focus on Acquisition, Activation, Revenue, Retention and Referral.
I’ve been fortunate enough to work with several SaaS companies to grow their business with SEO, Paid Ads, Content Marketing, Onboarding & Activation & Sales (Revenue).
What I am currently working on
I’m currently working on Facebook Ads, Google Ads, and Influencer Marketing at Synthesis. While working at it, I’m creating a category of the new way of teaching kids with game-based approach.
About Synthesis:
Six years ago, Elon Musk walked into a parent-teacher conference to meet with his child’s teacher, Josh Dahn. Elon approached Josh with a life-changing question: would he be interested in starting an experimental school at SpaceX?
Josh agreed and Elon gave him one directive: “Make it great.”
Out of the terror and opportunity of that request, Josh created Ad Astra School.
At Ad Astra, there were no grade levels or age segregation. Learning was problem-focused rather than tool-focused, and one of the most popular classes was called Synthesis.Â
In this class, Josh gave kids wildly complex conundrums and case studies that pushed their thinking. The kids were not intimidated, they were obsessed.
When Chrisman Frank, then the first engineer at ClassDojo, visited Ad Astra in 2017, he encountered kids buzzing with excitement about Synthesis. Seeing kids enthralled by a school subject is rare. It was then that Chrisman knew he had to find a way to scale the experience for everyone.
In November 2020, Josh and Chrisman launched Synthesis, the company, as a subscription service.
Check out Synthesis to learn more.
If you need help with
Content & SEO
- I’ve grown SaaS companies’ search traffic from 0 to 40,000 monthly visitors.

- Content Marketing - I write blogs that can help you convert more visitors.

- SEO Audit & Content Strategy Planning.
Sales-as-a-Service
- Sales has always been my favorite thing to do. I could be your SDR & AE and build your sales process & the team.
- Working on your sales tech stack.
- Creating an outbound sales process such as cold outreach and SDR setup.
Growth Marketing
- Paid Search & Paid Social Advertising. I run $100,000/month ad budget right now
- Landing Page & Email Marketing Campaigns
- Fixing and improving AARRR metrics.
What folks are talking about my work
I've previously worked various founders to personally help them grow faster sustainably.
Aazar has been and important part of our growth strategy. He supported Rocketbots with growth hacking service and consultation since our product was on beta, now we have over 10,000 corporate users in 54 countries.
Hiring Aazar as a consultant has been the best decision so far. He fixed the limecall website, improved our conversion rates and created conversion-focused content plan. He has been an asset to set up a product-led growth marketing & sales team. Always recommended to use his services.
Aazar goes deep with growth marketers to explore how they gained mastery in their craft and highlight how listeners can apply simillar principles at their businesses. This is a great listen for anyone who works in / around growth roles.
A lot of B2B SaaS marketing shows are pretty boring. Back and forth interviews with the same people get old after a while. I really appreciate Aazar’s fresh take – part narrative, part interview. There’s always good stuff in there and heaps of takeaways too.
Aazar is not only having amazing guest, but he’s also so focused on asking the right questions, that is podcast is a no-brainer for any growth marketing person that wants to up its game! Not convinced? Head to the end of any podcast, he’ll do his rundown of the episode and share his learnings! You’ll want to listen more 🙂
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My Podcast
Growth Marketing Stories
This podcast is about sustainable growth marketing stories, where we go on a journey to explore how growth marketers are moving their business needle and to get inspired.
Blogs
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How to Leverage Direct Mail Marketing for Your Brand (Stories & Examples)
Celonis, a $2.5 billion, used unconventional marketing tactics like sending 1,500 handwritten letters to win over big customers. Isn’t it a 19th-century marketing tactic? So,
How to Write Blogs That Really Go Viral (Learn from the Hustle)
Writing blogs that actually get read & go viral is really difficult. But not rocket science. Here’s how to do it right. Let’s take the
Why SaaS Marketers Need To Pay Attention To Gong’s Marketing To Level Up
“Good artists copy, great artists steal” by Pablo Picasso. So, this post is all about stealing from Gong’s marketing, and their mindset to level up.
The Ultimate Guide to Use Instagram Reels To Get More Followers Organically
Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition. Instagram
Using Facebook retargeting to increase conversion and feature adoption
Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your
