I’m Aazar Ali Shad
I’m a growth marketing consultant and I help SaaS companies get sustainable growth.
Learn about my tried & tested growth lessons & expert interviews in your inbox every weekend.
Head of Growth
I started as a field salesman and then inside sales, and now growth marketing – I focus on Acquisition, Activation, Revenue, Retention and Referral.
I’ve been fortunate enough to work with several SaaS companies to grow their business with SEO, Paid Ads, Content Marketing, Onboarding & Activation & Sales (Revenue).
What I am currently working on
I am the Head of Growth at Userpilot. My job is to make the revenue numbers go up steadily and to the right through marketing, sales, and retention strategies.
Userpilot is a Product Growth Platform for every stage of the user journey. We’re helping 300+ product teams increase product adoption, feature engagement and retention through in-app growth experiments.
How I can help
Reach out if you’re looking for any of these
Content & SEO
I've previously worked various founders to personally help them grow faster sustainably.
Growth Marketing Stories
This podcast is about sustainable growth marketing stories, where we go on a journey to explore how growth marketers are moving their business needle and to get inspired.
Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition. Instagram
Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your
Scientific Advertising is one the classic books by Claud Hopkins. It’s a very popular and I loved it. Hence, I wanted to summarize the book
As a SaaS company, content marketing and SEO should be central to your marketing strategy. If your site does not appear on the first page of Google search results for your chosen keywords, you’ll be missing out on valuable traffic from prospective customers.
This article is the story of how not to use chatbots for marketing, what we learned from it, and how do we convert over 7% of our content readers into hot leads and later into customers.
we’re now converting over 50% of our webinar attendees (who are our trial customers) into paying ones, improving our trial-to-paid conversions by over 4%, and reducing our churn by 2% as well.