Why SaaS Marketers Need To Pay Attention To Gong’s Marketing To Level Up
“Good artists copy, great artists steal” by Pablo Picasso. So, this post is all about stealing from Gong’s marketing, and their mindset to level up.
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"Haven’t thought about it that way about growth marketing. It gives me different perspectives & learning to improve myself as a growth marketer."
Lucas Clemens
Growth Marketer
Head of Growth
@Vitals.co
Story so far...
I started as a field salesman and then inside sales, and now growth marketing – I focus on Acquisition, Activation, Revenue, Retention and Referral.
I’ve been fortunate enough to work with several SaaS companies to grow their business with SEO, Paid Ads, Content Marketing, Onboarding & Activation & Sales (Revenue).
What I am currently working on
I am the Head of Growth at Vitals.co. My job is to make the revenue numbers go up steadily and to the right through marketing, sales, and retention strategies.
Vitals is an All-in-One Shopify Marketing App that generates sales and replaces 40+ commonly used apps.
If you need help with
Content & SEO
- I’ve grown SaaS companies’ search traffic from 0 to 20,000 monthly visitors.

- Content Marketing - I write blogs that can help you convert more visitors.

- SEO Audit & Content Strategy Planning.
Sales-as-a-Service
- Sales has always been my favorite thing to do. I could be your SDR & AE and build your sales process & the team.
- Working on your sales tech stack.
- Creating an outbound sales process such as cold outreach and SDR setup.
Growth Marketing
- Auditing your business first and then finding levers to help you grow from 0 to 3X to 10X.
- Figuring out key channels and doubling down your websit visitors, MQLs, PQLs, and SQLs.
- Fixing and improving AARRR metrics.
What folks are talking about my work
I've previously worked various founders to personally help them grow faster sustainably.
Aazar has been and important part of our growth strategy. He supported Rocketbots with growth hacking service and consultation since our product was on beta, now we have over 10,000 corporate users in 54 countries.
Hiring Aazar as a consultant has been the best decision so far. He fixed the limecall website, improved our conversion rates and created conversion-focused content plan. He has been an asset to set up a product-led growth marketing & sales team. Always recommended to use his services.
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My Podcast
Growth Marketing Stories
This podcast is about sustainable growth marketing stories, where we go on a journey to explore how growth marketers are moving their business needle and to get inspired.
Blogs
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The Ultimate Guide to Use Instagram Reels To Get More Followers Organically
Instagram recently rolled out a new video-sharing feature called Reels, and so far it has proved useful to businesses looking to build brand recognition. Instagram
Using Facebook retargeting to increase conversion and feature adoption
Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your
Book Summary: The Scientific Advertising by Claude Hopkins
Scientific Advertising is one the classic books by Claud Hopkins. It’s a very popular and I loved it. Hence, I wanted to summarize the book
An Insider’s Guide to Scaling Your Guest Post Outreach as a SaaS Company
As a SaaS company, content marketing and SEO should be central to your marketing strategy. If your site does not appear on the first page of Google search results for your chosen keywords, you’ll be missing out on valuable traffic from prospective customers.
How to Use Chatbots for Business Marketing & Conversion
This article is the story of how not to use chatbots for marketing, what we learned from it, and how do we convert over 7% of our content readers into hot leads and later into customers.
