
Growth Marketing Stories
with Aazar Shad
This is Aazar, I’m the Head of Growth at Vitals, and a growth marketing enthusiast.
This podcast is about sustainable growth marketing stories, where we go on a journey to explore how growth marketers are moving their business needle and to get inspired.


- Dig into Latest Episodes

How UX Research Leads to 34.5% Increase in Conversion Rate
In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store with its conversion rate optimization. We’ve covered: 1:09 –

How To Grow a Startup When You’re Creating a Sub-category
In this episode, we’ve covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons. We’ve talked about rebranding, sub-category

How A Best Selling Author Captures Desire & Effectiveness To Grow Any Product
Rob is the author of The Mom Test and we chatted about his framework to grow any product. His books The Mom Test: How to

How to Go From Sales-led to Product-led Growth
This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins. Listen On: Apple Podcast I Spotify I

How PandaDoc Successfully Relaunched Freemium During Pandemic
In this episode, we’re going to dive into PanaDoc’s freemium launch during a pandemic. Listen on: Apple Podcast I Google Podcast I Spotify Show notes

How To Really Improve User Activation To Unlock Growth [ProductBoard’s Example]
This is the second episode of my this month’s Product-led Growth Series. Listen On: Apple Podcast I Spotify I Google Podcast I Sticher In this
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