If you are an early-stage founder, and looking for some dos and donts. This blog post is for you. I have launched two startups in my entrepreneurial career so far. I have had 1 failed startup and another one is doing ‘Okay’ in revenues. Now as a Head of Growth at another startup, I grew […]
My 13 startup mistakes that you should avoid Read More »
Marketers insist that lead marketing is a thing of the past, that email capturing through popups is dead. More often than not, you’ll hear them complaining that they can’t capture leads, that they can’t get people interested, that people find popups annoying. How do they hook visitors if people won’t bite the bait? What if I
Poptin Review: The Only Lead Marketing Tool You Need To Acquire More Leads Read More »
SEO is the single biggest lead generator for many SaaS companies. If you’re looking to leverage SEO for your SaaS. This post is exactly for you. As Head of Growth for SaaS, I know my way around SEO rather well. It can be intimidating if you’re a beginner, but once you get the hang of
The Secret SEO Formula To Get Thousands of Free Leads for SaaS Companies in 2023 Read More »
Everyone hates marketers. You know why? Because some of them are bad marketers. Bad marketers are inauthentic and exploitative. I wanted that to end. So, let me share some good authentic marketing examples, ideas and best practices to explain what authentic marketers would do to make you fall in love with marketing again. Now what
What is Authentic Marketing and Why Do You Need to Care in 2022? Read More »
Conferences and their value is usually difficult to quantify. As a startup you often question: what will I get out of it? Will my start-up get any value out of it? What’s the ROI? Should I do it?
To exhibit or not? Conference as a Growth Channel Read More »
I’m a T-shaped growth marketer with a heavy focus on paid social advertising & strategy.
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