If you’re looking to switch from Klaviyo, or you want a glance at your options before finalizing your purchase, you’ve come to the right place.
Numerous programs in the market can handle eCommerce marketing that focuses on sending out emails, text messages, and various pop-ups to get visitors to sign up for your contacts list.
I was a Head of Growth in the Shopify ecosystem, and today, I’ll take a deeper look at some of the best Klaviyo alternatives. Before I start, it is crucial to understand Klaviyo’s strengths and weaknesses.
Klaviyo’s Strengths
- It supports mobile operating systems, including iPhone, iPad, and Android devices.
- The building and editing tools are very well designed.
- It supports more than 150 integrations, including Shopify, BigCommerce, Salesforce, Privy, and Yotpo.
Klaviyo’s Weaknesses
- There is a steep learning curve, but they provide resources to help you get started.
- Once the campaign flows are live, you can’t edit them without duplication.
- Klaviyo has low server bandwidth, which reduces the load speed of web pages for visitors.
Table of Content
- Klaviyo Alternatives#1 – Omnisend: Best for Multiple Store Owners and Analytics
- Klaviyo Alternatives#2 – Privy: Best for Building Subscriber List
- Klaviyo Alternatives#3 – Cartloop: Best for Personalized SMS Marketing
- Klaviyo Alternatives#4 – ActiveCampaign: Best for Customer Relationship Management
- Klaviyo Alternatives#5 – Drip: Best for Segmentation and Automation
Full transparency time: I may get some commission if you click on these links but it won’t cost you anything. Also, these tools have not paid me to write this review. I use it every day and I support some of these projects regardless.
Klaviyo Alternatives – The Affordable Bunch
First, I’ll be covering alternatives that provide a comprehensive solution to eCommerce marketing at a lower price.
Klaviyo Alternatives#1 – Omnisend: Best for Multiple Store Owners and Analytics
Omnisend is an all-inclusive email marketing automation platform built for eCommerce stores that want to grow. You can use their numerous tools to automate email marketing, create personalized emails, and convert visitors into customers.
Omnisend supports integrations with all eCommerce platforms, including BigCommerce, Magento, Shopify, WooCommerce.
Features
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Pros
- They provide a comprehensive marketing platform. You’ll be able to send emails, SMS, pop-up displays, banners, and push notifications from a single platform.
- Multi-Store Accounts allow you to connect and manage multiple eCommerce store emails under one account.
- It has numerous integrations available, so you can combine them with a wide range of software that your business might need.
- Reporting is very detailed and insightful.
- Simple and user-friendly interface.
Cons
- The mobile version has limited features and is unoptimized for mobiles.
- The templates should include more customization options.
- Emails can land up in the junk folder sometimes.
- Integration with other programs is minimal.
Pricing
Omnisend offers three pricing plans, including a free package for small businesses and rookie email marketers.
They start by offering 500 emails per month, which you can upgrade to 6,000 and unlimited. Regardless of their plan, all users get free SMS credits, which they can use to send SMS and MMS.
The pro plan allows you to send up to 3,933 SMS per month, compared to 60 from the other two packages. It also contains Advanced Reporting, which focuses on analytics and detailed reports.
Best Suited For
The number of available contacts and SMS per month makes it unfit for large organizations with a large customer base. However, Omnisend is a suitable option for small and medium-sized enterprises that are still growing.
Klaviyo Alternatives#2 – Privy: Best for Building Subscriber List
Privy is specifically designed to boost online conversions through targeted on-site displays, such as banners, pop-ups, etc., and automated emails.
Users can use automation and segmentation to effectively target visitors and offer exclusive deals using their Spin to Win pop-ups. Privy also has native integrations with top ecommerce and email platforms, including Shopify, Shopify Plus, BigCommerce, Klaviyo, Mailchimp, and many more.
Features
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Pros
- It has various options for pop-ups.
- It is easy to set up and use the software.
- Strong support is available, including masterclasses on the software and blog resources.
- Store grader allows you to judge your shop’s performance.
- Powerful reporting features.
Cons
- Too many pop-ups can annoy customers and drive them away.
- There is a duplication bug where the software can’t differentiate between upper and lower cases.
Pricing
Privy offers three pricing packages: Free, Starter, and Growth. It also provides a 15-day trial version.
Users can add privy Texts for 100 contacts separately to the first two packages by adding $10 a month. You can also use Privy Conversion separately for growth features, which will cost you $70 a month for 50,000 pageviews.
Best Suited For
Privy is best suited for small and medium e-commerce stores that are still growing. It is also a great tool to start with if you’re new to email marketing.
Klaviyo Alternatives#3 – Cartloop: Best for Personalized SMS Marketing
Cartloop is a conversational text marketing platform founded in 2020. It focuses on increasing revenue, building relationships with customers, growing subscribers, and increasing engagement through targeted campaigns using 1:1 text conversations.
They have a dedicated team, called the Concierge, who manage all the conversations.
Features
- Activity Dashboard
- Auto-Responders
- Campaign Analytics
- Campaign Management
- Customer Segmentation
- Engagement Tracking
- Event-Triggered Actions and Automation
- ROI Tracking
Pros
- The interactions are highly personalized and do not use bots.
- Their focus on personalization extends to giving users strong customer support.
- The platform is easy to use, thanks to its onboarding support.
Cons
- Cartloop is only available for Shopify.
- Currently, it only supports eight integrations: Zipify, Zendesk, Shopify, Shopify Plus, Recharge, Klaviyo, Gorgias, and Carthook.
- It is an SMS-only app and does not have email or pop-up functions.
- They offer a 14-day trial period instead of 30 days.
Pricing
Cartloop offers three standard packages and the option for custom plans. All packages charge a success fee. So you will have to pay a percentage of revenue generated by using Cartloop’s tools, even on the free plan.
The Growth plan starts from $49 per month, and the Pro plan comes at a hefty price of $299 per month. The upgrade gives you insights from your text conversations, unique discount codes, and a dedicated success manager.
Best Suited For
Cartloop is an excellent choice for businesses that focus only on SMS marketing, especially those prioritizing personalization. While small companies can use the free package, companies with bigger budgets will be able to make the most out of Cartloop.
If you want to combine both email marketing and SMS marketing options, you should choose another software that has both.
Klaviyo Alternatives – Best for Value
The following tools focus more on customer relationship management along with providing you with the features of an eCommerce marketing platform. These come with a hefty price tag, but the value they provide will make your purchase worth it.
Klaviyo Alternatives#4 – ActiveCampaign: Best for Customer Relationship Management
ActiveCampaign is a powerful marketing automation software renowned for its category-defining Customer Experience Automation Platform (CXA). It has helped them cater to more than 130,000 businesses in 170 countries.
It has all the features you’d expect from a regular eCommerce marketing software, such as setting up campaigns, segmenting your contacts, and automating marketing workflows.
Moreover, it allows businesses to communicate across multiple channels: social, email, messaging, chat, and text.
Besides, it includes more than 500 pre-built automation, an email template library, and effective contact management.
Features
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Pros
- It has over 850+ integrations, including BigCommerce, Facebook, Microsoft, Salesforce, Shopify, and WooCommerce.
- It provides excellent online support.
- Dedicated CRM and sales automation help you keep track of leads, customers, and orders, which can also be used from your mobile.
- Customer Experience Automation lets users automate unique experiences for each customer.
- ActiveCampaign keeps you updated with leads by keeping track of your customers’ web activities.
- Easy setup and migration.
Cons
- Its numerous features make it intimidating for beginners.
- No free plan.
- The trial period is of 14-days only, instead of the standard 30-days.
- Some integrations are only available on expensive plans.
- The workflow builder isn’t the best.
Pricing
ActiveCampaign offers pricing across four categories: Lite, Plus, Professional, and Enterprise. Depending on your contact list, the price can range from $9 to above $539 per month.
The Professional and Enterprise plans focus on using data to create predictive features and sentiment analysis. These packages also get you 1:1 training, integration with Salesforce and Microsoft 365, and unlimited users.
Best Suited For
ActiveCampaign’s packages provide useful features for small, medium, and enterprise-grade businesses. So businesses of any size can get great value from it.
Klaviyo Alternatives#5 – Drip: Best for Segmentation and Automation
Founded in 2013, Drip is a popular and old eCommerce marketing automation platform. It offers various tools to help marketers observe their customers in-depth.
Drip offers pre-built campaigns, analytics, reports, tracking tools, content customization, and segmentation across multiple channels.
It integrates natively with leading eCommerce tools such as Shopify, Magento, BigCommerce, Zapier, Recart, and many more.
Features
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Pros
- Drip offers a clutter-free and straightforward user interface.
- It supports more than 100 integrations.
- Pre-built playbooks contain numerous templates that you can set up in minutes.
- Drip follows if-this-then-that rules, which makes automation easy.
Cons
- 14-day trial period.
- No free plan.
- Reporting feature takes a long time for the analytics to update after an email is sent.
- You can not edit workflows and automations once they go live.
Pricing
Drip’s pricing starts from $19, which increases based on the number of contacts. They don’t offer a free option, but you also can opt for just Email or Email and SMS packages.
Here’s an approximation of Drip’s prices:
| No. of Contacts | Cost for Email Only | Cost for Email and SMS |
| 100 | $19 | $22 |
| 5,000 | $89 | $92 |
| 40,000 | $609 | $612 |
| 140,000 | $1,599 | $1,602 |
Best Suited For
Drip is perfect for small to medium-sized businesses that are still growing and focusing on evolving their email marketing prospects.
Final Thoughts
All the mentioned tools aim to help you get more revenue for your business. They offer similar features on paper, but each specializes in one component or another.
Before deciding on one, you have to define your expectations from the software. With most of them providing free trials, you can play around and see which one you like.
In the end, identifying your problems and defining your priorities will help you choose the right software for your business.
Disclaimer: Please note, I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. However, these are the best tools I have tested for launching a website/store. You can read my affiliate disclosure in my privacy policy & affiliate disclosure.