How Oribi Found Success with Paid Social

Podcast Details

In this episode, we discuss Paid Social strategy of Oribi.io:

Listen on: Apple Podcast I Spotify I Google Podcast

02:28 – How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi.

5:58 – My Questions around Oribi’s capabilities as a Google Analytics alternative.

12:49 – The paid social strategy story

14:27 – Why she chose paid social although it is an expensive channel

16:29 – Iris’ mental models to leverage paid social

23:38 – Did she struggle with the ads initially?

24:48 – What’s the worst piece of advice she has ever got?

25:51 – What has she recently changed her mind about?

Links:

Supported by Oribi.io – Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code “gms”.

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The Paid Social Success Story & Lessons

SaaS companies are terrible at creating stunning Facebook & Instagram ads.

There, I said it.

But there is one company that has figured it out to run performance marketing effectively.

Look at this well-done funny ad first.

Here is one of their latest Facebook Ads that caught my eyes:

And, you can check out all their ads in the Facebook Library to get inspired.

Did I make a case for them so far?

I hope so…

So, I thought about asking their CEO’s mental models to run effective paid social ads.

Here are 7 key lessons that she shared on my podcast:

It’s better to focus on one acquisition channel and that’s why paid social pretty much worked out for them.
You need to build a creative machine in-house. Constantly coming up with ideas is important.
Keep finding winner ads and make better versions of them.
Use customer-facing teams to come up with the ideas.
Try to make scrappy videos, see if they work, and then make it a better version.
Be *very* specific in your ads and address the right audience.
Hit with the pain point immediately, don’t wait to wait to show them part of the funnel later on.

That’s all.