In this episode, we discuss Paid Social strategy of Oribi.io:
02:28 – How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi.
5:58 – My Questions around Oribi’s capabilities as a Google Analytics alternative.
12:49 – The paid social strategy story
14:27 – Why she chose paid social although it is an expensive channel
16:29 – Iris’ mental models to leverage paid social
23:38 – Did she struggle with the ads initially?
24:48 – What’s the worst piece of advice she has ever got?
25:51 – What has she recently changed her mind about?
Supported by Oribi.io – Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code “gms”.
Please leave a review for the podcast if you are a regular listener.
Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox.
The Paid Social Success Story & Lessons
SaaS companies are terrible at creating stunning Facebook & Instagram ads.
There, I said it.
But there is one company that has figured it out to run performance marketing effectively.
Look at this well-done funny ad first.
Here is one of their latest Facebook Ads that caught my eyes:
And, you can check out all their ads in the Facebook Library to get inspired.
Did I make a case for them so far?
I hope so…
So, I thought about asking their CEO’s mental models to run effective paid social ads.
Here are 7 key lessons that she shared on my podcast:
- It’s better to focus on one acquisition channel and that’s why paid social pretty much worked out for them.
- You need to build a creative machine in-house. Constantly coming up with ideas is important.
- Keep finding winner ads and make better versions of them.
- Use customer-facing teams to come up with the ideas.
- Try to make scrappy videos, see if they work, and then make it a better version.
- Be *very* specific in your ads and address the right audience.
- Hit with the pain point immediately, don’t wait to wait to show them part of the funnel later on.