I understand that you are looking for OptinMonster Alternative. It’s the most popular popup software out there but there’s a problem. It has the MOST confusing UX too – this means that it has a steep learning curve and can confuse new users. The watermark on its first two paid packages can be a bit frustrating.
If you’re an e-commerce store owner, OptinMonster’s unique customization features like pop-up audio personalization might have lured you in the beginning to give it a shot. And yes, it definitely is an excellent lead generation tool.
Moreover, If you’ve been planning to switch from OptinMonster, or would like to know your options before you purchase it, you’ve come to the right place. In this article, I use my experience as a Head of Growth for the Shopify Ecosystem to guide you through some of my recommended OptinMonster alternatives.
Full transparency time: I may get some commission if you click on these links, but it won’t cost you anything. Also, these tools have not paid me to write this review. I use them every day, and I support some of these tools regardless.
Table of Content
- Best OptinMonster Alternatives#1 – Privy: Growth, SMS, and Email Marketing in One Platform
- Best OptinMonster Alternatives#2 – Poptin: Most Cost-Effective E-Commerce Marketing Software
- Best OptinMonster Alternatives#3 – Sleeknote: Best for Value and Dedicated Support
OptinMonster: Overview
OptinMonster has been on the market since 2013. Before I talk about the alternatives, let us take a quick look at OptinMonster’s strengths and weaknesses.
OptinMonster’s Strengths
- You can add visual and audio effects to your pop-ups.
- It has over 100 native integrations and custom integration support.
- You get access to a central platform (OptinMonster University) for guides, courses, videos, and ebooks on the software in all packages.
- Conversion experts design one custom campaign for you.
- It has a 14-day money-back policy if you’re unsatisfied with OptinMonster if you’re not satisfied with the product.
OptinMonster’s Weaknesses
- You can’t remove the watermark until you switch to the Pro package.
- You don’t have access to all the integrations from the get-go. You unlock more of them as you upgrade your package.
- The learning curve can be pretty steep. Even with all the available learning materials, it can take you some time to get started with OptinMonster.
Best OptinMonster Alternatives#1 – Privy: Growth, SMS, and Email Marketing in One Platform
Privy is the only software here to include both growth marketing and email/text marketing features. It is one of the oldest e-commerce marketing tools. Moreover, you can send various pop-ups for your store, including welcome displays, cart abandonment, and discounts.
Automation and smart segmentation features allow you to develop your campaigns for specific subscriber groups. You can use spin-to-win pop-ups to provide various deals to your visitors, such as free shipping or flat discounts.
Privy can be set up with numerous applications, including e-Commerce platforms such as Shopify, BigCommerce, and Wix. Other software includes Attentive, Klaviyo, HubSpot, Zapier, Mailchimp, and Constant Contact. Aside from these, Privy offers custom integration.
For a more detailed analysis of this tool, check out my full Privy review!
Features
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Pros
- Numerous pop-ups and customization features are available.
- It is easy to set up and has strong support, including blog posts and masterclasses on Privy.
- It features a store grader that can rate your store.
- It has powerful analytics and reporting features.
- It offers a 15-day trial and a generous amount of time to decide if Privy can truly suit your needs.
Cons
- With Privy, you can launch numerous types of pop-ups at once. This can be counterproductive and cause customers to get annoyed.
- Privy can take some time to master. You’ll need to spend some time with it before using it to its full potential.
- Very few native integrations are available, but it offers custom integrations with any software, so it might not work properly with other software.
Pricing
Privy has three plans. There is a free plan, and the paid ones start from $15 per month. You can add Privy Texts separately for the first two packages, which start from $10 per month.
If you’re interested only in list growth, you can use Privy Conversion, which starts from $70 per month.
Privy’s packages vary by access to features and number of mailable contacts. The free plan offers unlimited display pop-ups that allow you to grow your email lists. It allows you to use free shipping displays and advanced targeting for up to 100 mailable contacts.
The Starter plan starts from $15 per month. It increases the number of contacts to 250 and allows you to engage your customers via unlimited emails. Moreover, you can send cart abandonment, customer win-back, and newsletter emails to your subscribers.
The Growth plan starts from $45 per month and includes Privy Texts. You can now engage up to 3,000 contacts by email and 500 by text. Moreover, you get to send a total of 3,000 texts per month. More pop-up and email types are available now in broadcast and post-sign-up messages.
It also consists of free 1:1 onboarding, where you get expert help on getting started with Privy.
Best Suited For
Privy is best for businesses who want to add an extra touch by focusing on SMS and Email marketing and growth marketing. It can cater to businesses of all sizes, but I recommend it to those that can afford the Growth plan.
If you’re only focusing on pop-ups, you can find the next software to suit your needs better.
Best OptinMonster Alternatives#2 – Poptin: Most Cost-Effective E-Commerce Marketing Software
Poptin is a lead capturing platform founded in 2017. It focuses on converting your store visitors into customers and subscribers by using pop-ups and forms. It has a simple design, making it a great starting tool for people new to e-Commerce marketing.
It gives you several customization options, allowing you to build your displays using videos, lightboxes, and surveys. You can display full-screen bars and overlays wherever you want on your webpage.
You can also create different forms to ask your visitors their contact number, email ID, yes/no questions, checkboxes, and radio buttons. Creative forms also help you understand your visitors better and improve your reach.
Lastly, their autoresponder feature adds an extra touchpoint on the consumer journey as you can send them simple ‘Thank You’ and ‘Welcome to Our List’ emails.
It supports numerous integrations accessible from all packages. The supported software includes BigCommerce, Magento, Shopify, ActiveCampaign, Drip, and Zapier.
For a more in-depth analysis of Poptin, consider checking out my full Poptin review.
Features
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Pros
- It is straightforward to use and boasts a clean and user-friendly interface.
- Users can set it up fast. Moreover, the drag-and-drop editor can launch pop-ups and forms very efficiently.
- A generous free package is available, which is perfect for new stores.
- The support team is very reliable.
- It features Adblock detection from the Basic package.
Cons
- It does not have any email/text marketing features except for the auto-responding ‘Thank You’ and ‘Welcome’ mails.
- Analytics and reporting features could have included more insights. Often, they can even be inaccurate.
- They do not have a lot of templates compared to competitors.
Pricing
Poptin offers a total of four packages, including a free one. The packages differ by the number of visitors, domains, and features. All the packages allow you to send unlimited pop-ups (called poptins) and access all integrations.
The free package allows you up to 1,000 visitors per month and one domain only. It consists of all the basic features that a small store can use.
The Basic package costs $25 and is the first to offer autoresponders and watermark removal. It increases your visitor limit to 10,000. The Pro package costs $59 per month and has 50,000 visitors, four domains, and 5,000 autoresponders. No other significant changes are present in these packages.
Finally, the Agency package starts from $119 for 150,000 visitors per month and increases if you have more visitors. It offers unlimited domains and 15,000 autoresponders. It also allows you to manage all the users and accounts and grants you premium support.
If you opt for annual billing, they give you a generous 20% discount on all prices.
Best Suited For
Businesses of all sizes can use Poptin, but it is a perfect option for small and medium-sized stores that want e-commerce marketing on a budget. It is also a great pick for new store owners and individuals just starting their e-commerce marketing.
Best OptinMonster Alternatives#3 – Sleeknote: Best for Value and Dedicated Support
Sleeknote is a premium software delivering e-commerce marketing solutions since 2014. Its high-value pricing sets it apart from its competitors. You can send unlimited campaigns and use Sleeknote on unlimited domains.
It allows you to grow your email list through various pop-ups, which can be modified to show discounts, sign-ups, or even cart abandonment pop-ups. You can further increase your sales by using cross-sell and up-sell displays.
Its easy-to-use interface features a drag-and-drop builder, which lets you set up pop-ups quickly. The advanced features, such as geo-targeting, multi-step campaigns, and scheduling, can give you greater control over your displays’ timing and location.
A team of conversion specialists helps you with onboarding. They even design one custom pop-up according to your shop’s theme. All their packages include a dedicated success manager, so you have constant help with using Sleeknote.
Sleeknote supports custom integration so that you can set it up with any other software. Besides that, it has integrations natively with Magento, Mailchimp, Salesforce, Shopify, and Wix.
Features
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Pros
- Sleeknote has more than a hundred campaign templates, including custom ones.
- You can use it on unlimited domains
- You can launch unlimited campaigns in all packages, so you don’t have to worry about crossing the monthly limit.
- A 7-day trial period allows you to gauge how it works against your expectations.
Cons
- The learning curve can be quite steep. You’ll need to invest some time in getting to know the software before you can use it at its maximum potential.
- No free plans are available.
- It is a very costly alternative. If you run your business on a budget, Sleeknote will not be the right pick.
- Email and text marketing features are not available. It focuses only on list growth and pop-ups.
Pricing
You can choose from 5 available packages. The Lite package starts from $69. If you have more than 500,000 visitors per month, you can also opt for a custom package.
One of the best parts of Sleeknote is that all of their packages let you use their full features. The only exception is the advanced goal tracking feature, which isn’t available in the Lite package.
The packages vary according to the number of visitors and pageviews per month. Your choice of package is only dependent on how big your business is.
You get all of their products regardless of your package, which helps you collect email addresses, increase product sales, guide visitors, and connect with them.
The numerous available features include the basics, such as analytics, integrations, automation, smart triggers, and advanced ones, such as goal tracking, custom integration, in-depth analytics and reporting, and geo-targeting.
In terms of support, Sleeknote gives you unlimited amounts of it through chat, email, and phone. You also get a dedicated success manager.
Best Suited For
If affordability is not an issue, Sleeknote can cater to businesses of all sizes. I’d recommend Sleeknote to large companies that get a lot of visitors and prefer having a dedicated success manager. It is also great for users who own multiple companies.
However, if you’d like to minimize costs, you’re better off using Privy or Poptin, as they do not differ in the features by a considerable margin.
Final Thoughts
So, there you have it – my 3 favorite OptinMonster alternatives. I hope this article has informed you about your options. Privy is a comprehensive software that offers growth marketing features and the ability to go into the emails and phones of your customers and engage them there.
Poptin is very affordable and a great starting tool for new business owners. Sleeknote is an expensive and premium marketing tool best suited for users who plan to use it on multiple domains. It’s not the most affordable, but it grants you access to all the features in every package.
To sum up, any of these options can be good for you as long as you have clearly defined your objectives for using the software. Other factors, such as the nature and size of your business, can help you pick the right software.
Disclaimer: Please note that I may receive affiliate compensation for some of the links below at no cost if you decide to purchase a paid plan. However, these are the best tools I have tested for launching a website/store. You can read my affiliate disclosure in my privacy policy & affiliate disclosure.