Looking to learn more about TryNow before booking that demo call? Well, you’ve come to the right place.
Picture going into a clothing store and having to pay before using the fitting room; outrageous, right? But that’s precisely how online shoppers feel, which explains why just about 3% of them end up making a purchase. But TryNow brings the trial room right to your doorstep.
TryNow transforms the Shopify checkout experience, allowing customers to check out for free, try products at home, easily return undesirable items, and only pay for what they keep.
While you would only expect in-house Try Now Buy Later (TNBL) programs from big names like Amazon Prime Wardrobe or Stitch Fix, TryNow’s platform provides a comprehensive TNBL solution to the millions of Shopify DTC brands out there.
If you’ve read this far, TryNow has certainly piqued your interest. Lucky for you, you’ve come to the right place. I’ve had many opportunities to use such tools throughout my time as the Head of Growth for the Shopify ecosystem. Now, as a growth marketer working with e-commerce clients, I’ve bought and tried TryNow, so you don’t have to!
So save yourself some time and money, and read on as I dive into a solid TryNow review with its key features, things I like, and things I dislike.
Full transparency time: I may get some commission if you click on some of the links in this article, but it won’t cost you anything. Also, companies do not pay me to write these reviews. I use these tools every day, and I support some of these tools regardless.
Table of Content
TryNow Review: An Overview
The Try Now, Buy Later category has emerged as a viable alternative to the traditional pay-first, try-later, return-and-wait-for-refund model. It’s no surprise that TNBL is growing in popularity when customers can order as much as they want, pay nothing upfront, test everything out, and just pay for what they want to keep.
Advertisements and on-site messages that allow customers to test before buying are particularly appealing. It boosts click-through and conversion rates, broadens your brand’s reach, and optimizes your marketing spend. Furthermore, when customers order more, they buy more, resulting in higher gross profit, brand loyalty, and conversion LTV.
Because the ability to try at home is an incentive in and of itself, TryNow helps you lower your discount rates. In terms of increasing AOV, even after returns are considered, a TryNow study found that the tool can help you raise AOV by nearly 25%-60%.
However, offering a Try Now Buy Later experience for customers is challenging without the right software. So TryNow offers brands the technical infrastructure to automate their TNBL operations.
TryNow has been transformative for many brands. Customers using TryNow have reported a 63% increase in average order value, a 22% rise in conversion rates, and a 76% improvement in return on ad expenditure.
TryNow takes on the risk for the merchant and offers a customized fraud management system. Moreover, TryNow assumes all inventory risk, ensuring that the merchant is paid for any items that are not returned. Customers will also be charged for items not returned by a certain deadline, using the payment information provided after checkout.
The software platform is currently partnered with Shopify Plus and is open for usage by merchants in any segment or product category that could benefit from try-now-buy-later functionalities.
TryNow Review: Key Features
The most notable features of TryNow include:
- You can personalize your program by changing the trial period, return window, product eligibility, and cart restrictions in one click.
- It works with Returns Management Software (like Happy Returns, Loop Returns, and Returnly), BNPLs (like Klarna, Afterpay, and Affirm), and Email and SMS Marketing solutions (like Klaviyo)
- The shipment tracking feature detects when a shopper’s trial is triggered at delivery and automates the process.
- The proprietary fraud prevention technology ensures that all goods retained are captured 100 percent of the time.
- Delivers automated shopper emails throughout the trial lifespan
- It also includes a comprehensive analytics dashboard and accounting reports.
Pricing
TryNow doesn’t come with any fixed annual contacts. Instead, they simply take a percentage of the transactions placed through their services.
But if you’re wondering if the investment would be worth it or not, you can use their ROI calculator to get an idea of the profitability of TryNow for your brand.
TryNow Review: Who Is It For?
While in-house TNBL was previously only available to firms like Stitch Fix, Warby Parker, or Amazon Prime Wardrobe, TryNow now gives numerous DTC brands on Shopify access to a TNBL solution right out of the box.
TryNow currently only works with Shopify Plus-powered online stores. From small and medium businesses to entrepreneurs and retail brands, TryNow is a viable solution for any Shopify store-owner looking to increase conversion rates by encouraging customers to try more, buy more, and pay only for what they like.
TryNow Review: 3 Things I Love About TryNow
There’s a lot to love about TryNow. But if we narrow it down to the three things I loved most about them, it would be the following:
- Native Checkout Experience: Setting up TryNow for your store is a piece of cake! With the platform being fully compatible with existing returns management software, OMS, and ERP, merchants don’t need to adjust to the systems they already have in place. So once you deploy TryNow, the tool seamlessly blends in with your website.
- CTAs and Pop-ups: CTAs should be easy to locate, strategically placed, informative, and specific—all while not interfering with the rest of your shop page. With TryNow, you get a single high-conversion call to action button that dynamically adjusts to fit the shopper’s purchasing option. Additionally, TryNow presents brief program details with a pop-up for more info next to the $0 pricing button. So shoppers’ questions are answered before they have to ask.
- Merchant Controls: Configurability is one of TryNow’s many advantages. Merchants can alter trial and return flow settings, monitor orders, and adjust program analytics. Store owners can customize the TryNow sales and shopping experience on their website by tweaking parameters such as– trial length, exclusions, minimums, deposit requirements, pricing, refunds, etc.
Another commendable feature of TryNow is its proprietary fraud system developed in collaboration with card networks and payment processors. This feature ensures that merchants safely get paid today while customers are charged tomorrow, with all the transactions being risk-free.
Aside from that, the platform takes a consultative partnership approach, with a team of professional Growth Strategists providing you support and expertise throughout your relationship with TryNow.
Despite all that I love about TryNow, I still wished it offered a few other features. There’s no free trial or freemium version available, so you can’t avail TryNow services without some payment.
Secondly, unlike its competitors, TryNow doesn’t integrate with platforms beyond Shopify. The shortcoming is only magnified by the fact that BlackCart, another major try-now-pay-later service provider, integrates with Shopify, Magneto, and WooCommerce as well.
Final Verdict
While the rising popularity of Try Now Buy Later systems is undeniable, on the merchant’s side, providing that experience for buyers is a challenge without the right software. That’s where TryNow comes in to provide the technical infrastructure you need to automate TNBL programs and make the experience seamless for your brand.
TryNow is a must-try for online retailers because of its native checkout experience, robust merchant controls, and seamless interoperability with your existing trial and returns system. TryNow is revolutionizing the online buying experience for customers and sellers by increasing AOV, boosting conversion rates, and de-risking everything with a proprietary fraud detection system.
So, interested in seeing TryNow in action? You can schedule a demo today and see for yourself!
Disclaimer: I may receive affiliate compensation for some of the links mentioned (at no cost to you) if you purchase a paid plan. However, these are some of the best tools I have tested, and I support them personally. You can get further details in my privacy policy & affiliate disclosure.
P.S: If you’re interested in learning more about actionable growth marketing, and want to know how real growth marketers are moving their business needles, check out my podcast (which already has 71 episodes for you to start with!)