The average email open rate is 21.3%. Sure, your ecommerce store has higher. But you still aren’t reaching 70%+ of the users. So, how do you engage existing buyers and delight them? Direct mail postcards and offers connected via your email provider with discounts and goodies with Postpilot. It’s like Klaviyo for direct mail. Here’s my review.
PostPilot is a platform that allows businesses to create and send personalized direct mail campaigns. With PostPilot, you can use data from your ecommerce store to create customized messages and offers for each recipient. This platform uses automation to streamline the direct mail process and provides detailed analytics to track the success of your campaigns.
I used to be Head of Growth of one the apps in Shopify ecoystem and then I analyzed Postpilot while I was there. So, I will share my analysis of PostPilot, including what I love about it, its three unique features, its pros and cons, what others are saying, and its pricing.
Here’s a TL;DR:
- Reach those who you are not able to engage via email and digital.
- They are also making postcards for lookalike and prospecting audience
- Connects with your Shopify store and ecom apps to give a high level of personalization & segmentation with a direct email
- No minimum postcards, but I’d recommend testing with at least 1000.
- Automation with a specific segment with an individually personalized card. You can improve your repeat purchase rate.
- Best for win back, cross-sell and upsell, abandon carts, holiday campaigns, promotions, or new customer acquisition.
If you’re looking for a new approach for your direct mail marketing campaigns, PostPilot might be worth looking into.
Again, full transparency: I may receive commissions if you click on some of the links in this article, but it won’t cost you a thing! Also, the companies do not pay me to write these reviews. I test the products and services myself, and I support them regardless.
Table of Content
PostPilot: An Overview
If you’re tired of your email getting left unopened, PostPilot is the service for you! It is a revolutionary direct mail marketing platform that empowers businesses to create and send highly personalized and automated campaigns. By leveraging the power of data and automation, PostPilot enables businesses to reach their target audience in a more targeted and effective way, resulting in increased engagement and conversions.
With PostPilot, businesses can easily create customized postcards, handwritten cards, or mini-catalogs tailored to each recipient’s interests and behavior. This level of personalization helps businesses stand out in today’s competitive digital landscape and makes it easier to build lasting relationships with customers.
PostPilot’s user-friendly interface makes it easy to integrate with your existing ecommerce platform like Shopify, automate campaigns, and track your results using detailed analytics and reporting tools. Businesses can easily access real-time data and insights that can help them optimize their campaigns and make data-driven decisions.
PostPilot helps you prepare for a fast launch followed by even faster results. Its segment feature uses customer data to help you identify your target markets and optimize strategies for each of them. It can even segment users that don’t open their email.
One of the critical benefits of PostPilot is its cost-effectiveness compared to traditional direct mail marketing methods. By eliminating manual processes and streamlining campaign creation and management, businesses can save time and money while achieving better results.
PostPilot is ideal for businesses looking to acquire new customers, boost loyalty, or re-engage inactive customers. With its dedicated support team and commitment to delivering exceptional results, PostPilot is the ultimate marketing tool for businesses of above $1M in revenue.
What I Love
What I love about PostPilot is the unique feature that sets it apart from other direct mail marketing services – no minimum campaign size or contracts. So businesses can send as few or as many postcards as they want without worrying about meeting a minimum order requirement. This is a game-changer for anyone looking to test this new channel without a big commitment.
PostPilot’s no minimum postcard feature allows businesses to test the waters and experiment with different campaign strategies without committing to a significant investment upfront. This makes it easier for businesses to fine-tune their campaigns and optimize their messaging based on real-time data and customer feedback.
In addition to this feature, I also love PostPilot’s user-friendly interface and automation capabilities. Businesses can easily create and automate campaigns, track results, and make data-driven decisions using PostPilot’s detailed analytics and reporting tools.
Plus, their done-for-you service helps with everything from strategy & setup to custom card design. It’s like having your own direct mail agency on retainer, but it’s included with their service!
And I cannot stress enough how amazing the segmentation feature is. PostPilot segments customer data to enhance your customer analytics and help you make better decisions. It segments customers based on their behavior and purchases when they’ve made those purchases and then makes the best decision according to that information.
PostPilot’s personalization capabilities are also a standout feature. Creating customized postcards tailored to each recipient’s interests and behavior helps businesses stand out in today’s crowded digital landscape and build lasting customer relationships.
There’s also the option of “handwritten” cards, which I absolutely love! The usual cards just don’t feel unique enough in today’s age, and that’s why PostPilot uses their proprietary robots to invoke a natural handwritten feel to their letters. This provides an amazing personalized feel to each letter and makes every letter sent special in different ways.
PostPilot empowers businesses to create and send personalized, automated direct mail campaigns without breaking the bank. The no minimum postcard feature is a game-changer for small businesses and startups, and its user-friendly interface and automation capabilities make it a powerful tool for driving engagement and conversions.
Four Unique Features
PostPilot is a cutting-edge direct mail marketing service that offers various features to help businesses create and send highly personalized and automated campaigns. Here are three unique features that set PostPilot apart from other marketing services:
No Minimum Order Requirement
PostPilot’s no minimum order requirement is a standout feature that allows businesses to send as few or as many postcards as they want without worrying about meeting a minimum order requirement. This is a game-changer for small businesses and startups that may not have the budget or resources to commit to large-scale direct mail campaigns.
With PostPilot, businesses can quickly test the waters and experiment with different campaign strategies without committing to a significant investment upfront.
The no minimum order requirement also allows businesses to target specific audience segments with highly personalized campaigns. For example, a business could send a targeted postcard campaign to its top customers or prospects without worrying about meeting a minimum order requirement.
Personalization & “Handwritten” Letters
PostPilot’s personalization capabilities are another standout feature. Businesses can easily create customized postcards, handwritten cards, and mini-catalogs (they call them Cardalogs) tailored to each recipient’s interests and behavior. This personalization level helps companies stand out in today’s competitive digital landscape and makes building lasting relationships with customers easier.
PostPilot’s personalization capabilities include dynamic content, variable data printing, and audience segmentation. Dynamic content helps businesses create personalized messages based on the recipient’s behavior, interests, or location. Variable data printing allows businesses to customize each postcard or letter with the recipient’s name or other personal details.
Businesses can use dynamic content alongside audience segmentation to target specific audience segments with highly relevant and personalized campaigns.
But maybe the most significant wow factor to these cards is that they are “handwritten,” meaning PostPilot’s proprietary robots use real pens and ink for a unique written touch to each of your letters.
User-friendly Interface, Done-for-You Service, and Automation Capabilities
PostPilot’s user-friendly interface and automation capabilities are also standout features. Businesses can easily create and automate campaigns, track results, and make data-driven decisions using PostPilot’s detailed analytics and reporting tools. This level of automation makes it easier for businesses to streamline their direct mail marketing efforts and save time and money.
Plus, PostPilot offers complimentary done-for-you account management and custom design services with any of their plans. They have a team of experts that know what works and make sure brands are following best practices that are likely to deliver the results they want.
PostPilot’s automation capabilities include trigger-based campaigns, A/B testing, and integrations with other marketing tools.
Trigger-based campaigns allow businesses to automatically send postcards or letters based on specific triggers, such as a customer’s birthday or an abandoned shopping cart. A/B testing allows businesses to test different campaign strategies and optimize their messaging based on real-time data and customer feedback.
PostPilot works best for companies that can have tens of thousands of customers or more. That’s when PostPilot will have enough statistics to make better-automated decisions.
Using PostPilot’s automation capabilities, businesses can easily automate their direct mail marketing efforts and create a seamless customer experience.
MailMatch — Finding addresses based on emails and visitors
You can target prospects who just gave you the email address and find the address to send them offers. These might still be on your welcome emails but never purchased — Those who are on the fence. And retarget those who visited your website without knowing their email address and deliver a physical card.
What Others Are Saying
PostPilot has received positive feedback from reviewers and users who have experienced success with its various features. Small business owners have praised the no minimum order requirement, noting that it has allowed them to test different campaign strategies without committing to a significant investment upfront. At the same time, large enterprises have genuinely enjoyed the upside of the automation capabilities that PostPilot offers.
Most users have highlighted the personalization capabilities of PostPilot, noting that it has helped them tailor their marketing messages to each recipient’s interests and behavior. They have found this to be a powerful tool for engaging with their audience and building lasting relationships.
In addition, Many users have praised the automation capabilities of PostPilot, which have helped them save time and increase efficiency in their marketing efforts. They have appreciated the ability to automate tasks such as list segmentation, tracking, and reporting, allowing them to prioritize other aspects of their business.
Even Obvi CEO Ron Shah has been all praises about PostPilot on his Twitter.
Obvi Co-founder Ash Melwani has been praising PostPilot ever since their business picked it up. They have shown how instrumental PostPilot has been in their success.
If you want to learn more about how Obvi paired up with PostPilot on its way to success, here’s a great case study on PostPilot’s website!
Mainly reviewers and users have found PostPilot to be a helpful service in their direct mail marketing efforts. Its various features have helped them reach its target audience, drive engagement and conversions, and save time and resources. Whether it’s the no minimum order requirement, personalization capabilities, or automation features, PostPilot offers the most value to businesses that have more than $1M in revenue and are looking to improve their direct mail marketing strategy.
Pricing
PostPilot has three paid plans. But before we get into them, it’s essential to discuss its Starter plan. Accessing PostPilot’s self-service platform comes with no monthly fee, but you’ll have to pay $0.89 per 4×6” postcard or $2.99 per handwritten card.
The paid tiers start with the Growth plan. The Growth plan starts at $199 per month, and the cards start from $0.69 each. It gives you access to precise segmentation, personalized direct mail campaigns, and professional design support.
Here’s another way to look at it:
PostPilot’s Pro plan costs $499 monthly, and the cards start from $0.49 each. This is amazing for medium to big-sized brands with tens or hundreds of thousands of customers. It offers a fully managed service, a dedicated account manager, unlimited professional designs, a free MailMatch address, and custom fonts.
You can also get two months free when you pay annually on any of these two plans.
The Custom plan is set for 8-9 figure e-commerce brands and DTC businesses. If you feel like your business needs this plan, you’ll have to contact PostPilot for the perfect solution!
Final Thoughts
PostPilot is a complete direct mail marketing service that can help bigger companies, especially companies doing over $1 million in revenue, improve their marketing strategy with direct mail. Its no minimum order requirement, personalization capabilities, and automation features make it a flexible and effective solution for reaching out to new customers and building lasting relationships with existing ones.
As someone who has tried PostPilot, I can attest to its user-friendly interface, incredible customer service that helps you with with everything from strategy to setup to design to optimization, and positive impact on my marketing efforts.
Furthermore, PostPilot has received glowing reviews from other users and reviewers, who have praised its effectiveness, ease of use, and various features. From small business owners to marketing professionals, many have found PostPilot to be a valuable addition to their marketing toolkit.
If you want to improve your direct mail marketing strategy, I highly recommend trying PostPilot. Its various features and flexible pricing options make it an accessible and effective solution for medium to big businesses. So sign up today and see what PostPilot can do for your business!
Full Disclosure: If you click on some of the links in this article and purchase a paid plan, I may receive affiliate commissions (at no cost to you!). Regardless, the products and services I review are some of the best I’ve tried, and I support them personally. Head over to my privacy policy & affiliate disclosure to know more.