Have you ever found yourself stuck in the seemingly endless cycle of creating ads with a blend of freshness and effectiveness? You’re not alone in facing this issue! I’ve been in that exact spot of feeling grappled until I got my hands on MagicBrief. I’m here to share my candid feedback about this extraordinary tool.
MagicBrief is an AI-powered tool that becomes your ally in creating winning ads by optimizing your workflow and expediting the creative process. It is working on transforming your chaotic process of assembling ads into a symphony of creativity and efficiency with its rich resources and features.
As a paid growth marketer, I understand the value of a tool that doesn’t just promise results but delivers them consistently in your ad campaigns. MagicBrief has been like that by being a co-pilot in my creative journey from ideation to the final touches of any campaign. I also use it actively in my newsletter, where I discuss the steps I take and the results I receive.
In this article, I’ll go into detail about MagicBrief’s features and how they’ve made a tangible difference in my ads’ success. Moreover, I’ll dive into the features that have most impressed me, share feedback from other users, and break down the pricing structure. It will give you a clear picture of whether MagicBrief is the right choice or not.
BUT first, full transparency: I may receive commissions if you click on some of the links in this article, but it won’t cost you a thing! Also, the companies do not pay me to write these reviews. I test the products and services myself, and I support them regardless.
Pros
- AMAZING UX
- Ad Discovery: The well-curated ad discovery library offers a splendid treasure for making great creative ads.
- Ad Packs: Its ad packs are a masterclass in inspiring you to craft ads resonating with audience wants.
- Real-Time Collaboration: The real-time collaboration feature lets the teams edit, refine, and perfect creative assets together, no matter where they are in the world.
- Free Trial: It gives you a free trial without having to put any billing credentials.
- Flexible Pricing: The pro plan’s pricing allows for a scalable investment that aligns with team size and budget
- Mobile-Friendly: The platform’s mobile-friendly design is highly responsive and helpful on the go.
- Cost Estimates: The AI-powered cost estimates ad spend and provides valuable foresight into budget allocation for your campaigns
- I think $29 is a steal as a price, get it.
Cons
- Limited Platforms: No inclusion of YouTube and Snapchat ads in its service yet
- There many features that are planned for them but I feel that they are coming soon
Although there are a few drawbacks of MagicBrief, it is clear that the tool offers a wealth of features that streamline and empower the creative process of crafting digital ads.
Table of Content
MagicBrief Review: An Overview
MagicBrief is a groundbreaking AI-driven platform changing how the digital advertising world conceives, develops, and shares flourishing ads. This tool is a creative powerhouse that streamlines the ad creation process for performance marketers, media buyers, and creative strategists.
When the pace of digital marketing is changing drastically now and then, MagicBrief comes with a unique proposition. It aims to simplify and enrich the creative process by letting marketers and creatives harness their full potential and keep believing in the magic spell of great advertising.
Its plethora of intuitive features cater to the demands of modern advertising on platforms like Facebook, Instagram, and TikTok. Its comprehensive ad library allows users to save and access more than 100,000 inspiring ads from these social media platforms. The ad ideas in cohesive packs tailored to specific ad types, like “Back in Store,” “Podcast,” “Statistics,” etc., make the brainstorming process extremely efficient as well. You can also use its brands list to see each brand’s ads to get inspired for your next one.
Its MagicAI feature stands out by offering an automatic breakdown and transcription of video ads and creating storyboards within seconds. This AI-powered feature is more than an addition to catering to current AI demand since it significantly reduces the time and effort required in the initial head-scratching stages of ad creation.
MagicBrief has a keen understanding of the needs of today’s digital marketers as it extends the convenience beyond its native platform to social media platforms, too. This nifty tool includes a Chrome extension for effortless ad saving from the Meta and TikTok Ad Libraries. It is like having a digital scrapbook where inspiration is captured and preserved, ready to spark ideas immediately.
It also supports various export formats to integrate effortlessly with various creative tools and ensure a smooth workflow. The platform’s mobile-friendly interface and real-time collaboration features also emphasize accessibility and teamwork.
All in all, MagicBrief combines inspiration, competitive intelligence, streamlined collaboration, and innovative technology to help you create better ads. In the next parts of this review, I will share my experience with it in further detail to help you comprehend how it elevates the art of digital advertising.
Things I Love
Many features and aspects of MagicBrief have streamlined my workflow and given me a palpable sense of empowerment in my creative process. The first thing that impressed me was its concept boards, which were clean and uncluttered – something any creative yearns for. You can use its Chrome extension to easily save any ad that caught your attention on Facebook, Instagram, or TikTok.
The ad packs bring a practical approach to getting into a stream of fresh ideas without the hassle. Each pack, whether themed around events like Cyber Monday and Black Friday or focused on top-performing ads like “100 Killer Review Ads,” is a valuable resource.
Its inspiration boards are also great for sparking new ideas about digital ads without paying a hefty price of $100 or $200. It lets you filter using more than 15 them to optimize the search results from the extensive ad library. The AI search is also very intuitive and can discern the needs behind any queries and present the handpicked gems to you. It is straightforward to get what you need for inspiration by using simple keywords such as “beauty,” “acne,” etc.
The briefs in this tool ease managing the process and improve overall communication. You can track the status of a brief through an intuitive Kanban view to stay organized and keep all stakeholders informed about the progress. Its constantly improving notification system keeps you in the loop by informing you of new projects or updates.
The asset feature lets you centralize all creative and brand assets to attach them easily to the briefs. It ensures you and your team have quick access to the required materials and save valuable time there.
Another excellent feature is its Magic AI-powered ad score, which offers me a preview of market trends and audience preferences. It also gives you an estimated cost regarding the ad campaign. With this tool, you can also do competitor analysis by having a holistic view of their ads.
Its real-time collaboration ability enhances teamwork and productivity by allowing the entire team to work on creative assets simultaneously, no matter where anyone is. Its mobile-friendly and responsive interface further meets the demand for flexibility and accessibility.
Last but not least, the export and link-sharing features expedite the whole creative process by enabling you to actively share, present, or refine the assets in other tools or with other people.
All in all, MagicBrief has been a constant source of inspiration, a catalyst for collaboration, and a guardian of my creative expression. Its features constantly remind me how technology can complement and enhance my creativity to promote products more effectively.
Three Unique Features
While MagicBrief boasts an array of valuable features, it is the presence of three exceptional capabilities that genuinely sets it apart in creating ads that will attract and acquire customers:
Ad Packs
Ad packs are like inspiration boards that inject a burst of creativity and insight into what advertising strategy may work for you. For instance, I came across a pack named “Myths” and saw the exciting ad format for attracting users by putting a myth related to your product or offering and busting it. I didn’t use it earlier, but I’m now more than interested to try it.
These packs are unique because handpicked ads will cater to different themes and occasions, such as seasonal events like Christmas Eve or specific advertising goals like engaging top-of-funnel customers. These ad packs also get continuous updates with new and high-performing ads to keep your content fresh and competitive.
Ad Details
Ad Details in MagicBrief is an innovative tool that offers in-depth ad analysis to help you make informed decisions. The AI score rates every ad on a scale of 1-4 to help you quickly gauge the effectiveness of different ad formats. This score is based on the script’s quality, the editing’s pacing, and the ad’s longevity.
It also provides you with ad status to see how long the ad has been active and assess its relevance. With MagicAI, you get detailed scripts of the ads and gain a layer of insight that you might overlook. It easily lets you move to the next stage, which is creating the winning ads themselves.
Within ad details, there is also the option to download thumbnails of ads in two formats.
Briefs
This MagicBrief feature ingeniously streamlines how you create, manage, and share your project briefs for content creators, video editors, and contractors. It has a highly intuitive block editor that allows you to create custom briefs tailored to your specific project needs.
You can structure your briefs exactly how you want by clearly and coherently presenting all vital information, like ad references, files, channels, target info, etc. You can also embed reference assets and storyboards directly into the briefs to provide a visual and contextual layer for better understanding.
Creating and saving brief templates for common formats is also possible. It is helpful in recurring project types or campaigns requiring consistency.
What Others Are Saying
Users have found the tool helpful in downloading and storyboarding assets efficiently, which is invaluable for professionals dealing with advertising content. Its Chrome extension has been singled out as an expediting inclusion, making the whole process seamless. Many marketing and growth team leads echo the same sentiment by emphasizing the tool’s role in streamlining creative references.
Users also mentioned its impact is not just felt but also quantifiable for their team, as the tool pays for itself almost in no time. This aspect is a compelling statement for anyone who wants to get an instant return on investment while advancing their creative asset management.
Overall, MagicBrief is receiving acclaim from marketers who appreciate its role in simplifying advertising asset organization, improving ad management, and boosting overall campaign performance. This overwhelmingly positive feedback from users and reviewers solidifies MagicBrief’s position as a must-have tool for anyone in the advertising scene.
Pricing
MagicBrief offers tailored 2 pricing plans that will cater to your different needs by ensuring flexibility within the plans themselves. It also provides a free trial without any credit card credentials to let you try out the product and realize its potential. Here is a detailed look into its 2 pricing plans.
- Pro Plan: This plan is mainly suitable for freelancers and small teams, allowing 1 to 10 users. The entry price point for one user is $29 per month, with a price tag of an additional $9 per month for every new user you add. So, it’ll cost you $110/ month for 10 seats in this plan to get access to more than 300,000 successful ads and save unlimited ads with the Chrome extension. You can also use features like Magic AI and competitor ad performance scores.
- Business Plan: With unlimited seats, it targets the bigger marketing teams requiring more than 10 member seats. This plan brings priority onboarding and support for you from the MagicBrief team along with SAML/ Single Sign-On ability. You will have to contact the sales to get custom pricing for this plan per your needs.
Final Thoughts
MagicBrief has become an indispensable companion for me because of its game-changer features to up my digital ad campaigns. It provides a cohesive ecosystem where creativity and efficiency flourish, which are necessary for ads that will acquire and convert customers.
The meticulously curated ad packs, the insightful Ad Details, the MagicAI-powered features, and the seamless real-time collaboration can really simplify and improve anyone’s ad creation process. It also promotes teamwork and productivity with brief features, link-sharing, and many more functionalities. I regularly use MagicBrief so much that I have more than a thousand ads saved and neatly organized into various folders. It has already helped me craft lots of ads that contributed to reaching the goals I had set for the campaigns. It also constantly appears in my newsletter, where I share my work in marketing ad campaigns.
So, if you’re serious about making an impact with digital ads, it’s worth looking at and trying out MagicBrief!
Full Disclosure: If you click on some of the links in this article and purchase a paid plan, I may receive affiliate commissions (at no cost to you!). Regardless, the products and services I review are some of the best I’ve tried, and I support them personally. Head over to my privacy policy & affiliate disclosure to know more.
P.S.: Check out my podcast (with 78 episodes and more on the way!) if you’re interested in actionable growth marketing and hearing from actual marketers about how they’re taking their businesses forward.