This is an emotional underdog story of Aaron Krall. He shared his story about how he felt like cheating while growing his business without any paid marketing.
Listen on: Apple Podcast I Spotify Podcast I Google Podcast I Acast I Sticher
We’ve discussed:
✔️ How Aaron left college and his job to start a business.
✔️ How he kept failing and never wanted to be an entrepreneur AGAIN.
✔️ How he kept growing without any paid channels.
✔️ Why he thinks this channel works well.
✔️ How you can leverage this channel and ideas.
✔️ Live case study with this channel.
Show notes:
1:07 – Who is Aaron and How does he help SaaS companies with growth.
1:56 – Aaron’s emotional story of failures to find traction for his business.
6:27 – How he started with SEO and Facebooks to deliver results.
11:40 – How he found partner marketing is ultimate channel and how he nurtures them.
14:40 – How Aaron would build relationship with Segment (advice to me & Userpilot).
22: 58 – How Aaron will solve a VOIP SaaS Startup’s traction problem with partner marketing & development.
5 key lessons for growth marketers trying to gain traction with partner marketing:
✔️ You ONLY need one partner to grow.
✔️ Partners are lazy. You need to make efforts. You need to build relationship over time.
✔️ If the partner is a popular and hard to get. You need continue investing and nurture the relationship with creative ways to gain attention like direct mail, books, gifts, leads and more.
✔️ Provide value first, and keep doing it until it’s your time.
✔️ Don’t stop following up. Consistently nurture it until they don’t pay attention.
Not getting a response from partners IS NOT an answer. – Aaron Krall
Links:
- Aaron’s Website
- Aaron’s Facebook Group
- Russel Brunson his favorite growth marketer
- His favorite book by Dana Dericks – Dream 100
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My profile: https://www.linkedin.com/in/aazarshad/
-Twitter my profile & growth marketing stories