How One Channel Grew Aaron’s Business Without Any Paid Marketing

Podcast Details

This is an emotional underdog story of Aaron Krall. He shared his story about how he felt like cheating while growing his business without any paid marketing.

Listen on: Apple Podcast I Spotify Podcast I Google Podcast I Acast I Sticher

We’ve discussed:


✔️ How Aaron left college and his job to start a business.

✔️ How he kept failing and never wanted to be an entrepreneur AGAIN.

✔️ How he kept growing without any paid channels.

✔️ Why he thinks this channel works well.

✔️ How you can leverage this channel and ideas.

✔️ Live case study with this channel.


Show notes:


1:07 – Who is Aaron and How does he help SaaS companies with growth.

1:56 – Aaron’s emotional story of failures to find traction for his business.

6:27 – How he started with SEO and Facebooks to deliver results.

11:40 – How he found partner marketing is ultimate channel and how he nurtures them.

14:40 – How Aaron would build relationship with Segment (advice to me & Userpilot).

22: 58 – How Aaron will solve a VOIP SaaS Startup’s traction problem with partner marketing & development.


5 key lessons for growth marketers trying to gain traction with partner marketing:


✔️ You ONLY need one partner to grow.

✔️ Partners are lazy. You need to make efforts. You need to build relationship over time.

✔️ If the partner is a popular and hard to get. You need continue investing and nurture the relationship with creative ways to gain attention like direct mail, books, gifts, leads and more.

✔️ Provide value first, and keep doing it until it’s your time.

✔️ Don’t stop following up. Consistently nurture it until they don’t pay attention.

Not getting a response from partners IS NOT an answer. – Aaron Krall



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