So you’re looking for a detailed Postscript review to understand its full capabilities before trying? Let me help you out.
Here’s why using the SMS marketing tool is absolutely necessary for your store:
- The GenZ loves interacting on SMS
- Email marketing has its own a fatigue
- Responsiveness and conversations are easier to achieve from SMS
Hope it convinces you. But before that let me share a table of content:
- An Overview
- Key Features
- Analytics and Reports
- Postscript’s Plugins and Integrations
- What I Liked
- Unique Selling Points
- What I Disliked
- Postscript Pricing
- Best Suited For
The popularity of mobile phones has garnered much attention to SMS marketing. If you’re a Shopify store owner looking to engage customers through SMS marketing, then Postscript might’ve caught your attention.
I have used Postscript as a Head of Growth in the Shopify ecosystem. In this article, I dive deep into the features of Postscript, its pros and cons, and which sort of businesses would be most benefited by this software.
Full transparency time: I may get some commission if you click on these links but it won’t cost you anything. Also, these tools have not paid me to write this review. I use it every day and I support some of these projects regardless.
Postscript Review: An Overview
Founded in 2018 Postscript is a powerful and easy-to-use SMS platform built for Shopify stores.
It has numerous tools that help you grow your subscriber list and effectively engage them. You can use various pop-ups, banners, QR codes, and keywords to get subscribers. Moreover, you can engage these subscribers by creating innovative campaigns to convert them into customers.
Postscript uses powerful automation and segmentation features that allow you to target your customers precisely. They allow over 60 filters so that you can define your segments as narrowly as you’d like to. As a result, you can develop strategies for any customer.
You can further monitor your strategies’ effectiveness by using the message and subscriber analytics to get reports. Postscript prioritizes creating a TCPA compliant list to avoid illegally or unethically engaging your customers.
Postscript also features several integrations, including Gorgias, Zendesk, Okendo, Klaviyo, and Yotpo. Unfortunately, it does not support any e-commerce platform other than Shopify and Shopify Plus.
Despite being only four years old, Postscript’s achievements speak for themselves. Currently, they have more than 6,000 users, including Arizona Iced Tea, Brooklinen, Death Wish Coffee, and Kopari. Besides, they have also made it to Forbes’s Next Billion-Dollar Startup for 2021.
Postscript Review: Features
Postscript offers powerful features to increase your subscriber list consistently, and taking steps to retain them leads to a solid SMS marketing strategy.
Here’s a list of features Postscript offers.
Acquisition Tools
These tools help you collect the email address and contact numbers of potential customers who sign up for your list. You can use each of these tools specifically for different acquisition channels.
Desktop and Mobile Pop-ups
You can collect phone numbers and emails with customizable pop-ups. Moreover, you have complete control over the color, theme, and fonts to match your brand.
There are options to attract customers with numerous incentives. Besides, you choose when and where these pop-ups appear on your website. These features work best to engage your visitors.
Email Banners
You can send offers and incentives through banners to your email marketing list in an attempt to convert them into SMS subscribers.
Keywords
Postscript allows you to use unlimited text-to-join keywords that track the number of opt-ins and revenue generated from marketing campaigns and channels. You can then share these across all your marketing channels.
Postscript’s Keywords feature works best on social media platforms to convert followers into SMS subscribers.
Checkout Collection
Users can collect SMS subscribers from the checkout pages of Carthook, ReCharge, Shopify, Shopify Plus, or any other custom checkout page that has been integrated with Postscript.
Landing Pages
You can engage interested visitors by creating a landing page with an SMS opt-in form. You can link these from email campaigns or social media posts.
QR Codes
You can also print unique QR codes for your product packaging and in-person experiences. Anyone interested can scan these codes to sign up for the SMS list.
Analytics and Reports
Postscript Analytics grants you access to critical insights, which help you understand subscriber behavior to the various messages you are sending. Using the dashboards, you can get real-time revenue and performance data.
You can select the time frame for the data you want to view. Postscript lets you display data in interactive graph forms for visualization or data tables focusing on analysis. You can also export the tabular data to a spreadsheet.
Message Analytics
Here, you can view performance data related to Postscript’s messages. These include automation, campaigns, opt-in confirmations, keyword replies, and many more.
Subscriber Analytics
Using this feature, you can view data related to opt-in sources or subscriber behavior data. You can assess which keywords were most used by customers, most-used checkout sites, and other information essential to improving your strategies.
Reports
Postscript offers you three types of exportable reports: Active Subscribers, Unsubscribed Subscribers, and Revenue Report. These show data for the last 90 days.
The time taken for report generation will depend on the size of the report, and a notification will appear when it is ready to be downloaded.
Campaigns
Postscript allows you to schedule and send campaigns to selected subscriber bases. These are suitable for new items, product launches, promotions, and other relevant announcements.
This feature includes visual flow builders, multi-step campaigns that enable you to add multiple messages with timed delays, and split campaigns for A/B testing.
Responses
You can easily manage and respond to texts via the Responses tab in Postscript. You can also forward the replies to your support email or connect Postscript with other supported help desk solutions.
Postscript’s Plugins and Integrations
Postscript offers deep integrations that allow you to connect their SMS marketing tools to other apps seamlessly.
Here is a list of their current integrations across various categories.
Affiliate Apps
Customer Support Apps
E-commerce Platforms
Email Marketing
Loyalty Apps
Page Builders
|
Pop-ups
Reviews
Quizzes & Giveaways
Shipping & Logistics
Subscription
Workflow Automation
|
Postscript Plus
Postscript Plus is an upgrade that lets you access a team of SMS experts, increased guidance for compliance, more customization features, various data, and flexible solutions that support your store as it grows.
Postscript Plus focuses on leveraging data to get deep insights. Their data science team will ensure maximum impact from your SMS program by using insights from more than 1 billion messages.
A team of SMS experts will work one-on-one with your brand to reach and exceed your goals. They’ll help you stay ahead with personalized playbooks based on data to maximize the revenue you generate from SMS. Whether you’re a beginner in SMS marketing or shifting from another platform, launch specialists will help you set up in no time.
Furthermore, you have access to these services:
- Onboarding and Migration
- Campaign
- Automation Copywriting
- Campaign Sending and Scheduling
- Advanced-Data Insights and Machine Learning
- Custom Popups
- Access to Beta programs
Postscript Review: What I Liked
There is a lot to like about Postscript. Here are some of my favorite things about Postscript.
Advanced Pop-Up Customization Using CSS
If you’re not satisfied with the customization features for designing a pop-up, you can take it to the next level using CSS Code. This option gives you further flexibility to create unique pop-ups.
If you need help, Postscript has additional resources to guide you through this process.
Emphasis on Compliance
As a store owner sending numerous text messages to consumers, you need to stay up-to-date with SMS marketing rules and regulations to ensure your store remains operational.
Postscript comes with compliance features and expertise that puts you at ease regarding legal regulations. Their tools and features follow guidelines set by the mobile carriers, CTIA (Cellular Telecommunications Industry Association), TCPA (Telephone Consumer Protection Act), mobile carriers, and other regulatory bodies.
Postscript includes automated compliance language on pop-ups, opt-in forms, and checkout collection that can’t be edited or removed. They plan to implement more changes on their platform as the rules for compliance change.
Moreover, they have a compliance experts team, in-house legal team, direct relationship with carrier networks, and a partnership with the TCPA Defense Force, which keeps them up-to-date with any change. All these perks help Postscript notify the users promptly about any changes in the regulations.
Support and Community
Postscript offers you onboarding support by a specialist starting from the trial period. This makes you familiar with the software and helps you build your first campaigns.
A learning center is also available to help you get acquainted with Postscript. Moreover, their help center and blog can help you find answers to any question you might have regarding Postscript.
For accounts that spend over $500 per month, a Customer Success Manager will aid you in various matters. These include strategizing the SMS programs, reviewing your account monthly, and setting up integrations.
Postscript Review: Unique Selling Points
Now, let us look at some unique features you can only find on Postscript.
Smart Segmentation
Postscript allows you to define subscriber and customer segments as narrowly as you’d like to. You can combine as many as 40 segmentation filters, including area codes, app integrations, historical Shopify data, and SMS activity.
Automation Triggers
You can select from over 65 events in the customer journey that can trigger automation.
Checkout started, keyword replies, orders created, orders in transit and specific product views can all be set as triggers. It also features visual flow builders and splitting automation into numerous branches for A/B testing.
Frequently used automation include abandoned cart, loyalty offers, post-purchase displays, shipping notifications, subscriber welcome series, and many more.
Trigger and User Filters
Postscript offers you over 85 trigger filters and 40 user filters to further define the events and subscribers that trigger automation.
Trigger filters include line items, subtotal price, and total discounts. On the other hand, user filters define values related to the subscriber, including location, the number of orders, keywords triggered, and purchase history.
Postscript Review: What I Disliked
As great as Postscript is, it is not without fault. It lacks certain features, and there are things I wish it did better.
Postscript is exclusive to Shopify and Shopify Plus. If you’re operating from another e-commerce platform, you have to find another software.
They also have a very small number of integrations currently available, which makes your options very limited.
If you run out of credits, you won’t be able to send any more texts. This limitation can be troublesome if you decide to launch a campaign at the last moment. In this case, Postscript can include a feature that charges you extra once you cross your credit plan instead of stopping you from sending messages altogether.
Postscript Review: Pricing
Postscript does not have standard pricing packages. Instead, they charge you based on the number of messages you send per month.
Pricing starts from $25 per month for 2,500 messages per month, and they charge you $0.01 per message. As your volume increases, your cost per message decreases as you get discounts.
The table below gives you an example of some of the prices. Postscript offers an interactive calculator, which you can use to determine your total cost.
| Messages Per Month | Cost Per Message | Total Cost Per Month |
| 20,000 | $0.01 | $200 |
| 102,000 | $0.0098 | $1,000 |
| 353,000 | $0.0092 | $3,250 |
| 1,333,000 | $0.0075 | $10,000 |
If you plan on sending more than 1,333,000 messages, you can develop a custom plan by contacting their sales team. Before purchasing, I advise you to use the 30-day free trial they offer. It includes all their features and will allow you to see if Postscript is a good fit for your business.
The price is inclusive of all possible charges, including carrier fees. There are no hidden charges. Besides that, you get unlimited inbound messages and a unique toll-free number. For an extra cost, you also have the option to lease a unique shortcode.
Postscript Review: Best Suited For
Postscript can be best utilized by medium to large enterprises regardless of their business category. Any business looking to engage their customers using SMS marketing can make good use of it.
Small businesses can find a better value for their money on other software, as Postscript has a high cost for a small number of sent messages.
Final Thoughts
Postscript sets itself apart from other SMS marketing apps, primarily because of the sheer amount of support it provides. It has numerous features to boost your sales and grow your subscriber list.
The segmentation and automation features allow you to target your customers much more effectively, saving you money that you would otherwise waste. With proper scheduling, you are sure to convert your subscribers into successful customers.
Although their prices are higher than other alternatives, Postscript focuses on delivering value to Shopify stores that you won’t be getting anywhere else.
Disclaimer: Please note, I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. However, these are the best tools I have tested for launching a website/store. You can read my affiliate disclosure in my privacy policy & affiliate disclosure.