The Best Growth Marketing Courses & Certifications

best growth marketing courses

Growth marketing is no longer a trendy topic in the industry. There are dozens of marketing courses available online and offline. So, most startups hire a growth marketing team. Larger companies have in-house growth marketing departments.

That said, learning, in general, has become much more accessible than in the past. Things are no different for growth marketing. The increase in accessibility has given rise to an abundance of growth marketing courses and certifications. As a result, it can be difficult to separate the good courses from the generic ones.

That is precisely what this article is for! I’ve earned people’s trust with the podcasts I’ve created on several topics related to growth marketing. And as someone who has taken every course on this list, I will go through the best growth marketing courses and certifications that will help you make better marketing decisions.

Full transparency time: I may get some commission if you click on these links but it won’t cost you anything. Also, they have not paid me to write this review.

Why is Growth Marketing Important?

Growth marketing is a marketing channel that focuses on building customer relationships and fostering loyalty. Growth marketing strategies focus on long-term goals, particularly increasing customer lifetime values.

Growth marketing is especially important for early-stage startups and companies that are looking to expand. By learning growth marketing, you can transform yourself into a T-shaped marketer. 

While general marketing is aimed at the top of the sales funnel, growth marketing can add value to the entire funnel. Growth marketing involves creating awareness, acquisition, activation, retention, revenue, and referral.

As a result, being well-versed in growth marketing can yield significant results for your company. 

Why Should You Consider Training?

Marketing is a dynamic field. So, it is important to keep up with the ever-changing trends. Marketers no longer just sit in a room and brainstorm catchy slogans. They have to keep track of analytics, learn technical skills, and take responsibility for a significant portion of the sales funnel.

Due to increasing responsibilities, traditional marketing knowledge is becoming obsolete. Companies expect marketers to plan, design, and run their promotional campaigns. To do all these, you will need to upgrade your skillset. 

A growth marketing course can help you if you fall under any of these categories:

  • You have a passion for marketing and want to learn about growth strategies.
  • You want to pursue a career in marketing.
  • You want to utilize growth strategies on your venture to expand your business.

Now that you understand if growth marketing is what you need, it’s time to find the best growth marketing courses out there.

Growth Marketing Courses & Certifications I Recommend

Every growth marketing course is different. Each of these courses prioritizes different subjects.

That said, you must select the one that best suits your needs. Let’s take a look at some of my favorite growth marketing courses and certifications. 

Best Growth Marketing Courses  #1 – Demand Curve Growth Program

The Demand Curve Growth Program is designed to help early-stage businesses succeed. Company founders and the first team of marketing hires are generally the best fit for this program. Its purpose is to lay a solid basis for the company’s future expansion.

Growth Marketing Courses & Certification - Demand Curve Program

Course Content

The course goes through different channels of marketing. Due to the wide target audience for the course, it covers a good number of topics. 

The course covers a total of 41 topics:

  1. Growth Principles
  2. Growth Fundamentals
  3. Market and Customer Research
  4. Competitor Research
  5. Value Props
  6. Acquisition Strategy
  7. Onboarding Flow
  8. Landing Page
  9. Conversion Tracking
  10. Advanced Conversion Tracking
  11. Landing Page Design & Development
  12. A/B Tests
  13. Ad Copy
  14. Ad Creatives
  15. Ad Optimization
  16. Google Search Ads
  17. Google Display Ads
  18. Google Shopping Ads
  19. YouTube Ads
  20. Amazon Ads
  21. Facebook & Instagram Ads
  22.  Quora Ads
  23. Pinterest Ads
  24. Snapchat Ads
  25. Linkedin Ads
  26. Apple Search Ads & App Store Optimization
  27. Bing Ads
  28. Twitter Ads
  29. Ad Networks
  30. Direct Sponsorship, Conferences & Offline Meetups
  31. Influencer Marketing
  32. Content Marketing
  33. Organic Instagram
  34. Cold Outreach
  35. Referrals
  36. Email Marketing & Marketing Automation
  37. Screen Recordings & Heatmaps
  38. Conversion Rate Optimization
  39. User Surveys 
  40. Email Marketing
  41. Deals

What You Will Learn

The sheer number of topics that the course covers can seem overwhelming at first. But you can categorize the topics into four sections. 

  • Growth Strategy & Roadmap: The first category includes issues that will help you figure out the ideal growth strategy for your company. You’ll also discover how to create a growth map to keep track of your progress. This will assist you in remaining structured and adapting to unusual conditions.
  • Ad Crafting & Optimization: This section will teach you how to write and design creatives for your advertising. Ads are an important element of expanding your audience. The course will show you how to create advertising that is appropriate for your startup.
  • Acquisition Channels: This section will teach you how to gain new clients through various sources. You’ll learn which of these strategies is best for your company. The course will also teach you about marketing practices like email marketing & marketing automation.
  • Conversion: The final category is intended to aid you in optimizing your sales funnel. You’ll be able to continuously gain more clients if you correct any “leaks” and make your funnel more efficient.

Who’s It For?

The Demand Curve Growth Program is a beginner course. So, it works best for people without any prior marketing knowledge. That is also why it prioritizes covering as many topics as it can rather than specializing in a selected few. 

That said, the course is perfect for founders of new startups and their first-generation marketing team. 

Pricing

The Demand Curve Growth Program is currently offering a 50% discount. So, you can get the full course for just $2,500. 

That said, you may be wondering how it’s worth your investment. The answer is simple – because it works. Through this program, you master skills that hundreds of companies have implemented to produce tangible results, including but not limited to a huge boost in revenue.

The launch vehicle company Astra was able to increase its monthly active users (MAU) by 4x and conversion rates by 2x. There are startups investing thousands of dollars in agencies every month without getting any results.

On the contrary, with a one-time of $2,500, I genuinely believe this program is worth your money. 

You can read an in-depth review here.

 

 

 

Best Growth Marketing Courses & Certifications #2 – CXL Growth Marketing Minidegree

CXL offers more than just a course. The CLX institute offers an extensive mini-degree for marketers who are serious about digital marketing. You will learn a lot of useful skills for the marketplace from top industry practitioners. 

Growth Marketing Courses & Certification - CXL growth marketing minidegree

Course Content

The CXL Growth Marketing Minidegree consists of 113 hours and 39 minutes worth of video lectures. The mini-degree is divided into 7 cumulative tracks:

  1. Growth marketing foundations
  2. Running growth experiments
  3. Data and analytics
  4. Conversion
  5. Channel-specific growth skills
  6. Growth program management
  7. Management  

What You Will Learn

The courses in this mini-degree aim to give you all the right skills you need in any marketing job. The program emphasizes digital marketing, which is currently the most prominent channel for marketing. 

The courses can be summarized into four distinct categories:

  • Foundations: The first thing you will learn in this mini-degree is the basics of growth marketing. This covers all the foundations any marketer will need to understand their project and act accordingly.
  • Analytics: The next section focuses on one of the key responsibilities of a modern-day marketer; data analysis. You will learn how to collect and analyze relevant data and make decisions from them. 
  • Marketing Channels: Next, you will learn about different marketing channels. This includes the traditional channels, as well as digital marketing channels. The course primarily focuses on digital channels like email and social media marketing.
  • Management: The final section focuses on keeping your work and projects organized. 

Who’s It For?

The CXL Growth Marketing Minidegree is a great choice for anyone looking to amp up their digital marketing skills. Marketing generalists who want to specialize in digital marketing will greatly benefit from this degree. It is also a good option for people who want to work with data.

Pricing

The CXL Growth Marketing Minidegree charges $599 for the first user. For each additional user, you will have to pay an extra $299. I think the course offers great value for money. With its hands-on curriculum and rigorous teaching style, you get holistic know-how to implement the right growth strategies for your business. 

You can read an in-depth review here.

 

Best Growth Marketing Courses & Certifications #3 – Growth University 

Growth University offers an extensive package for marketers. Their course prioritizes growth and expansion. If you want to skip all the fluff and focus on just growth, then Growth University might have the perfect course for you.

Growth Marketing Courses & Certification - Growth University

Course Content

Growth University focuses on five areas of growth marketing. These are:

  1. Building a financial and growth model
  2. Customer acquisition 
  3. Activation & driving intent
  4. Retention
  5. Experimentation & growth process

What You Will Learn

In this course, you will learn the ins and outs of growth marketing. Here is a be=rief summary of the content you will learn.

  • Building a financial and growth model: In this section, you will go through the four components of building a financial model. You will learn how your financial model will impact your growth and what adjustments you will have to make to get desired outcomes.
  • Customer acquisition: This section will focus on using the right marketing channels for your business. You will also learn how to effectively use these channels to maximize output. The course also goes through how you should set acquisition goals and how to track your progress.
  • Activation & driving intent: Your firm will begin to make money if you can convert those users you have obtained. In this section, you’ll look at the user journey, user personas, important activation metrics, and how to create reward loops.
  • Experimentation & Growth Process: Startups tend to learn quicker than established companies. This course will teach you how to rank and perform trials, statistical significance, when to employ A/B tests, and much more, all of which can be used in any aspect of your organization.

Who’s It For?

The course puts a lot of emphasis on growth. So it is a great choice for founders, growth marketers, general marketers who are looking to specialize in growth, and growth-oriented managers. 

Pricing

Growth University’s course costs $1,000 as a one-off purchase. Or you can get a membership ($1,500 annual, $149/month) and get the course for free.

 

 

 

Best Growth Marketing Courses & Certifications #4 – Reforge: The Growth Series

From acquisition to retention, Reforge’s Growth Series is a course that prioritizes the fundamentals of growth. The course offers live ‘cohort-based’ programs with highly professional individuals from Hubspot, Facebook, Uber, and more. Rather than covering hacks, tips, techniques, or gimmicks, the course teaches proven, actionable frameworks from the world’s fastest-growing businesses to help you develop a powerful engine for your business. 

Growth Marketing Courses & Certification - The Growth Series

Course Content

Reforge has divided the content for Growth Series into 6 weeks:

  1. Retention & Engagement
  2. Acquisition
  3. Monetization
  4. Growth Models
  5. User psychology
  6. Experiments

What You Will Learn

Every week you will go through 2-3 hours of content. Here is a summary of what you will learn each week:

  • Week 1: The first week covers the fundamental topics of growth. The course will have you go through various use cases and retention metrics to learn how to analyze your retention.
  • Week 2: The next week focuses on compounding a growth strategy. The course goes through various strategies to find the best one for your business.
  • Week 3: The third week focuses on monetization strategies. You will learn the impact of monetization strategies on growth and how you can optimize your strategies. 
  • Week 4: Week four is all about growth models. You will learn about the best model that applies to your business and how to use it to identify opportunities, manage priorities, and set goals.
  • Week 5: Week 5 talks about customer psychology. You will learn how to understand your customers’ motivations and triggers and apply them to a structured framework. 
  • Week 6: The final week teaches you how to adapt to new circumstances. You will use past experiences to uncover truths in well-formed experiments.

Who’s It For?

The Reforge – Growth Series is a relatively high-level course. It targets companies that are scaling right now. They also tend to focus on people coming from a tech background. So, I would not recommend it for beginners. 

Middle managers, product and growth specialists with 2-5 years of work experience, as well as B2B and B2C specialists, can get the most out of this course. 

Pricing

Reforge sells the Growth Series as a one-off purchase for $3,495. The course thoroughly focuses on teaching you concepts from the best in the industry. Learners swear by the program, and for good reason.

Growth Marketing Courses & Certification - Reforge

Best Growth Marketing Courses & Certifications #5 – Growth Tribe: Growth Hacking Immersive Course

Growth Tribe is a popular name in the growth marketing industry. Their 6-week Growth Hacking course aims to help you master technical marketing, behavioral psychology, and experimentation skills to become a top-class growth marketer.

Growth Marketing Courses & Certification - Growth Tribe

Course Content

The course consists of 6 weekly live online training sessions and 3 personalized coaching sessions with a mentor. There are also bonus study tracks to help you apply everything you learn. 

The course covers the following topics:

  1. Fundamentals of growth hacking
  2. Growth channels
  3. Soft & hard data
  4. Acquisition & beyond
  5. How to fit growth in organizations

What You Will Learn

The course focuses on improving your capacity to identify strengths and weaknesses. You will have life-long access to all of the content in the course. Here is a summary of the course contents:

  • Full-funnel growth and experimentation: The course will teach you how to innovate cost-effective growth frameworks through experimentation. 
  • Tactical marketing: You will learn how to use behavioral psychology and user research to make better decisions and manage growth sprints.
  • Growth framework management: The course contains over 60 hands-on exercises, 40 strategic frameworks, and 75 tools for real-world business problems. You will find the best tools and frameworks for your business and learn how to implement them.

Who’s It For?

Growth Tribe’s Growth Hacking Immersive course is a good option for growth marketers, product managers, aspiring growth hackers, and UX designers. 

Pricing

The course costs €1,997 as a one-off purchase. Besides other factors, I think the fact that this course tailors its learning materials to your learning goals really makes it worth your time and money. 

Growth Marketing Courses & Certification - Growth Tribe

Final Words

There you have it – a solid list of the best growth marketing courses and certifications out there. The courses on this list are the best options for learning growth marketing. All of them contain high-quality content and allow you to go at your own pace.

But each course is a bit different from the other. They each prioritize different sections. This means that you need to go for a course that aligns best with your line of work.

If you are looking to grow your business, I highly recommend giving one of these a shot. Be sure to put in the effort, and you are sure to get great results! 

 

Disclaimer: Please note, I may receive affiliate compensation for some of the links below at no cost to you if you decide to purchase a paid plan. However, these are the best tools I have tested for launching and running a website & a podcast. You can read my affiliate disclosure in my privacy policy & affiliate disclosure.

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