In this episode, we discussed a growth marketing failure story. We keep glorifying success, but we need to learn from hard lessons.
Although, Marta had two great 10x content but she still failed to make two of these initiative successful.
- She launched two 10X content: Business Proposal Guide & Buffer Marketing Report
- How did she come up with the idea?
- What was the goal?
- What were the results?
- What was the key learning from this 10X content launch?
- How would she do it if she has to do it again?