In this episode, we dive into Steph Smith’s growth marketing career lessons, mental models, and stories.
2:29 – How growth marketing & chess are very similar
5:58 – The whacky path to growth marketing but with the right mindset
9:33 – Key mental model learned with paid ads
17:25 – Generalist vs specialist debate
21:54 – Growth experiments with Trends newsletter
27:27 – How to be ahead with influencer marketing
32:53 – Copywriting mental model from Sam Parr
33:35 – Product-Led Growth experiment at Trends
41:21 – Side hustle mental models and lessons (how to do it right)
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