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Growth Conversation With Steph Smith: Growth Marketing & Playing Chess, Mental Models, Influencer Marketing & Side Hustle Lessons

Podcast Details

In this episode, we dive into Steph Smith’s growth marketing career lessons, mental models, and stories.

 

2:29 – How growth marketing & chess are very similar

5:58 – The whacky path to growth marketing but with the right mindset

9:33 – Key mental model learned with paid ads

17:25 – Generalist vs specialist debate

21:54 – Growth experiments with Trends newsletter

27:27 – How to be ahead with influencer marketing

32:53 – Copywriting mental model from Sam Parr

33:35 – Product-Led Growth experiment at Trends

41:21 – Side hustle mental models and lessons (how to do it right)

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