How You Are Running Facebook Ads The Wrong Way & How to Fix It

Podcast Details

In this episode, we cover Nelio’s story how he won Facebook Ads despite a dead channel for his boss. You’ll learn how to do the Facebook ad the right way.

Listen on: Apple Podcast I Spotify I Google Podcast I Breaker

We talked about:

  • 1:44 – Back story about how Nelio left corporate world and joined a startup like Careem.
  • 5:29 – How’s Nelio’s company (Washmen) was struggling with Facebook Ads
  • 7:53 – Why Facebook Ads were not working?
  • 8:57 – How they kept Facebook ads quality score high for 8 months and became a case study for Facebook
  • 10:56 – How did the new campaign go? What were some before and after metrics?
  • 12:49 – Why their ads quality score was high? Why UX played a crucial role?
  • 17: 59 – How did they find “interest” on Facebook Ads?
  • 18:59 – How understanding end-users helped him get ahead of the competition?
  • 24:23 – How they were losing the most profitable cohort and how he helped Washmen win it back?


What are some key learning

  • Don’t believe your boss. Test the channel first.
  • Start with ad ad creative and copy first approach i.e. Brand-driven growth.
  • If you want to win at any kind of marketing. Understand your customers and find those insights to get ahead of your competition
  • Creativity > Number crunching 




Growth Marketing THAT inspire you to do better work in your inbox

Everyone hates cookie consent, I know.

But I’m trying to optimize this site to improve your experience. I value your privacy and will not sell any data (I do not have any). 

By clicking  “Let’s go”, you agree to the storing of cookies on device (laptop, fax machine, pager, etc.). Check out my Privacy Policy  for more information.

Subscribe To My Newsletter