In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store with its conversion rate optimization.
1:09 – Nick’s experience in CRO & UX Research
2:04 – Backstory of Thigh Society’s hunches to insights
4:54 – How did he decide which insights to pick?
9:08 – How did he decide to to pick the right customer for his research?
11:19 – Research sometimes leads to information overload – How to fix that challenge?
12:18 – Nick’s golden framework to prioritze these insights to a good CRO initiative
14:03 – A Rapid-fire round