How UX Research Leads to 34.5% Increase in Conversion Rate

Podcast Details

In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store with its conversion rate optimization.


We’ve covered:


1:09 – Nick’s experience in CRO & UX Research

2:04 – Backstory of Thigh Society’s hunches to insights

4:54 – How did he decide which insights to pick?

9:08 – How did he decide to to pick the right customer for his research?

11:19 – Research sometimes leads to information overload – How to fix that challenge?

12:18 – Nick’s golden framework to prioritze these insights to a good CRO initiative

14:03 – A Rapid-fire round




Thigh Society case study

Nick’s Finding Clarity Podcast

Nick’s Value-Based Design book

Jobs To Be Done Framework

Don’t Make Me Think



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