In this episode, we’ve discussed how and why Ayat Shukairi launched her SaaS. How she grew it and all the stories behind it.
You can also watch the video if you like 👇
✔️ How Ayat got into CRO?
✔️ How she launched a SaaS in a Crowded SaaS Space
✔️ 5 key lessons she’s learned in her 14 years career
1:57: How Ayat got in CRO Space? How did she learn CRO? Who were the experts 14 years ago
3:19: Where should we look for latest CRO Content?
4:49: Why did she build Figpii as a CRO tools?
7:18: Why existing tools are not good enough?
8:49: How is currently trying to compete?
12:45: What are the case studies with figpii and Invespcro?
14:45: How figpii helped discover the key insights in the Rainbow’s CRO project?
5 key lessons to remember in the CRO space for growth marketers:
✔️ Do not copy your competitor’s copy, design, or anything. Look at the landscape and try being different.
✔️ Talk to your customers and get those insights to change the copy (more examples & stories in the podcast/video).
✔️ Don’t do template tweaking. Changing the buttons and colors won’t help much (more examples & stories in the podcast/video).
✔️ Do check the statistical significance of the experiment. Try using some calculators.
✔️ Be bold. Take bigger swings. Yes, we all are scared to take risks. Do your homework.
– Her product: Figpii
– The book she recommended: The Education of An Idealist
– Her agency: https://www.invespcro.com/
– Invespcro blog: https://www.invespcro.com/blog/
– CXL Blog: https://cxl.com/blog/
Find us on Twitter/LinkedIn:
-Ayat’s profile: https://www.linkedin.com/in/ayatshukairy
– My profile: https://www.linkedin.com/in/aazarshad/