In this episode, we’ve discussed how and why Ayat Shukairi launched her SaaS. How she grew it and all the stories behind it.
You can listen on: Apple Podcast I Spotify I Google Podcast I Sticher
You can also watch the video if you like 👇
We’ve discussed:
✔️ How Ayat got into CRO?
✔️ How she launched a SaaS in a Crowded SaaS Space
✔️ 5 key lessons she’s learned in her 14 years career
Show notes:
1:57: How Ayat got in CRO Space? How did she learn CRO? Who were the experts 14 years ago
3:19: Where should we look for latest CRO Content?
4:49: Why did she build Figpii as a CRO tools?
7:18: Why existing tools are not good enough?
8:49: How is currently trying to compete?
12:45: What are the case studies with figpii and Invespcro?
14:45: How figpii helped discover the key insights in the Rainbow’s CRO project?
5 key lessons to remember in the CRO space for growth marketers:
✔️ Do not copy your competitor’s copy, design, or anything. Look at the landscape and try being different.
✔️ Talk to your customers and get those insights to change the copy (more examples & stories in the podcast/video).
✔️ Don’t do template tweaking. Changing the buttons and colors won’t help much (more examples & stories in the podcast/video).
✔️ Do check the statistical significance of the experiment. Try using some calculators.
✔️ Be bold. Take bigger swings. Yes, we all are scared to take risks. Do your homework.
Links:
– Her product: Figpii
– The book she recommended: The Education of An Idealist
– Her agency: https://www.invespcro.com/
– Invespcro blog: https://www.invespcro.com/blog/
– CXL Blog: https://cxl.com/blog/
Find us on Twitter/LinkedIn:
-Ayat’s profile: https://www.linkedin.com/in/ayatshukairy
– My profile: https://www.linkedin.com/in/aazarshad/
-Twitter my profile & growth marketing stories