16

How to Grow Faster In A Crowded SaaS Space [+Bonus 5 CRO Lessons]

Transcript

In this episode, we’ve discussed how and why Ayat Shukairi launched her SaaS. How she grew it and all the stories behind it.

You can listen on: Apple Podcast I Spotify I Google Podcast I Sticher

You can also watch the video if you like 👇

We’ve discussed:

✔️ How Ayat got into CRO?

✔️ How she launched a SaaS in a Crowded SaaS Space

✔️ 5 key lessons she’s learned in her 14 years career

Show notes:

1:57: How Ayat got in CRO Space? How did she learn CRO? Who were the experts 14 years ago

3:19: Where should we look for latest CRO Content?

4:49: Why did she build Figpii as a CRO tools?

7:18: Why existing tools are not good enough?

8:49: How is currently trying to compete?

12:45: What are the case studies with figpii and Invespcro?

14:45: How figpii helped discover the key insights in the Rainbow’s CRO project?

5 key lessons to remember in the CRO space for growth marketers:

✔️ Do not copy your competitor’s copy, design, or anything. Look at the landscape and try being different.

✔️ Talk to your customers and get those insights to change the copy (more examples & stories in the podcast/video).

✔️ Don’t do template tweaking. Changing the buttons and colors won’t help much (more examples & stories in the podcast/video).

✔️ Do check the statistical significance of the experiment. Try using some calculators.

✔️ Be bold. Take bigger swings. Yes, we all are scared to take risks. Do your homework.

Links:

– Her product: Figpii

– The book she recommended: The Education of An Idealist

– Her agency: https://www.invespcro.com/

– Invespcro blog: https://www.invespcro.com/blog/

– CXL Blog: https://cxl.com/blog/

Find us on Twitter/LinkedIn:

-Ayat’s profile: https://www.linkedin.com/in/ayatshukairy

– My profile: https://www.linkedin.com/in/aazarshad/

-Twitter my profile & growth marketing stories

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