In this episode, we discussed how to launch product-led content.
Listen in your favorite podcasting app – Spotify I Apple Podcast I Google Podcast I Pocket Cast
Discussion timestamps:
2:17: How to think about job switching as a marketer
7:10 – How Amanda drove product-led content with Sparktoro
12:11 – The challenges with product-led content
16:39 – How to think about content when you are creating a category
26:36 – Her hot take on A/B testing
Links:
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