How Product-Led Content Drove Sparktoro’s Higher Retention

Podcast Details

In this episode, we discussed how to launch product-led content.


Listen in your favorite podcasting app – Spotify I Apple Podcast I Google Podcast I Pocket Cast

Discussion timestamps:

2:17: How to think about job switching as a marketer

7:10 – How Amanda drove product-led content with Sparktoro

12:11 – The challenges with product-led content

16:39 – How to think about content when you are creating a category

26:36 – Her hot take on A/B testing


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