In this episode, we’ll focus more on scaling content and fighting the giants.
1:22 – About Alfred Lua and his background in Marketing
3:07 – His opinion on being a fluid marketer
4:40 – How they grew from 1mn to 1.5mn organic pages views per month (the story)
11:00 – How to beat big publications like Hubspot on search?
13:44 – How do you really stand out in a newsletter as a company?
16:04 – How to look for business metrics while growing organic traffic for conversion?
19:12 – How to see the ROI on trendy blog posts?
25:54 – How much does branding play a role in business & content?
29:30 – My lessons and mental models from the podcast.
- Alfred’s website
- How Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media
- How Buffer Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits
- Alfred’s Twitter
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