How A Best Selling Author Captures Desire & Effectiveness To Grow Any Product

Podcast Details

Rob is the author of The Mom Test and we chatted about his framework to grow any product.

His books

The Mom Test: How to talk to customers and figure out if your business is a good idea when everyone is lying to you

The Workshop Survival Guide: How to design and run educational workshops that work every time

Write Useful Books: A modern approach to designing and refining recommendable nonfiction (Early Access)

In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products.

We’ve covered:

1:31 – Rob’s story about how he got into Y-combinator

6:15 – His framework to research for any product

7:08 – How he stumbled on helping a friend to share his notes and that lead to the book – Write Useful Book’s

10:41 – Three lessons from his latest books (DEEPP framework). Desire – Effectiveness-Engagement – Polish & Professional

15:41 – How do you find out where exactly in the book people get bored to optimize it?

18:16 – How do you actually find out the audience for your book?

26:45 – Rapid-fire questions:

  • What’s the worst advice he ever got?
  • What he has recently changed his mind about?
  • When did you last say ‘Why not’ to something?

Check out Write Useful Book Resources & Rob’s Details

SHARE THIS

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email

Growth Marketing THAT inspire you to do better work in your inbox

Subscribe To My Newsletter