Growth Conversations: Why We Buy & How To Discover It

Podcast Details

In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.


Here’s what we’ve discussed:

1:44: Kate’s startup experience and mistakes she wants you to avoid

11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led?

15:05 – Which 4 questions do you need to figure out buyer psychology & triggers?

21:31 – How I applied her 4 questions and my results

33:30 – How to ask questions that lead to insights

37:84 – Rapidfire round

Key links:



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