In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers.
Here’s what we’ve discussed:
1:44: Kate’s startup experience and mistakes she wants you to avoid
11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led?
15:05 – Which 4 questions do you need to figure out buyer psychology & triggers?
21:31 – How I applied her 4 questions and my results
33:30 – How to ask questions that lead to insights
37:84 – Rapidfire round
- There are only 4 questions you *really* need to answer to get started
- Reach out to Kate on Twitter (she is kinda very popular but responsive there)
- Clarity Calls Cheat Sheet (highly recommend to buy)