Personalization is big buzzword for growth marketers. Most folks use it for account-based marketing. This episode not here to teach you about “how to do personalization”.
This episode is all about how Ian Naylor found personalization as an effective CAC reducing strategy and how he built a business on it, and gave it to others.
If you want to learn about how he did personalization, and want to learn his tactics.
I’m sharing his resources on tactics below since this podcast is not about “tactics” but to get inspired. However, I do understand you might want to know more: