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How to Launch Co-Marketing Initiatives That Radically Stand-out

Podcast Details

In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results.

 

Listen on: Spotify  I Apple Podcast I Google Podcast

We talked about:

3:59 – Casey’s background

5:00 – Why SaaS marketers should be doing more of such initiatives?

7:16 – Why this initiative worked?

9:58 – The story behind co-marketing initiatives

14:33 – What should you consider in a good partner?

18:05 – How success looks like when this is over?

19:21 – Why didn’t you go with a webinar series?

22:51 – How would you convince a skeptical CEO listening to this podcast about such initiatives?

Key links

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