In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results.
We talked about:
3:59 – Casey’s background
5:00 – Why SaaS marketers should be doing more of such initiatives?
7:16 – Why this initiative worked?
9:58 – The story behind co-marketing initiatives
14:33 – What should you consider in a good partner?
18:05 – How success looks like when this is over?
19:21 – Why didn’t you go with a webinar series?
22:51 – How would you convince a skeptical CEO listening to this podcast about such initiatives?
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