In this episode, Steffen Hedebrandt – The CRO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do.
We talked about:
2:35 – How attributing the device wrongly led to a growth fiasco
6:20 – How investing in SEO “seemed” like a bad idea but it worked.
13:03 – How to think about B2B attribution
16:41 – How Gorgias took advantage of DreamData to get $2Mn of additional revenue
19:27 – What’s working for DreamData currently as B2B SaaS company?
21:51 – Rapidfire round
- Connect with Steffen to learn B2B Revenue Attribution
- Check out DreamData
- How Gorgias transitioned from single-touch to data-rich multi-touch attribution using Dreamdata
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