2 B2B Attribution Mistakes That You Should Never Do

Podcast Details

In this episode, Steffen Hedebrandt – The CRO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do.

 

We talked about:

2:35 – How attributing the device wrongly led to a growth fiasco

6:20 – How investing in SEO “seemed” like a bad idea but it worked.

13:03 – How to think about B2B attribution

16:41 – How Gorgias took advantage of DreamData to get $2Mn of additional revenue

19:27 – What’s working for DreamData currently as B2B SaaS company?

21:51 – Rapidfire round

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