Day: September 5, 2020

Using Facebook retargeting to increase conversion and feature adoption

Here’s the harsh truth. You can acquire thousands of free users each day, but if you don’t know how to get them to adopt your product and make them addicted to it, they won’t stick around. User adoption of your product can be executed in a couple of different ways, through different channels like: Inside …

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Book Summary: The Scientific Advertising by Claude Hopkins

Scientific Advertising is one the classic books by Claud Hopkins. It’s a very popular and I loved it. Hence, I wanted to summarize the book for the folks who’re looking for it. Just Salesmanship Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable pr unprofitable according to its actual …

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